Let's offer away fans free travel to boost falling attendances, Premier League chief Scudamore urges clubs
More Premier League clubs are poised to follow Chelsea and Stoke in offering free and subsidised travel to their away fans, according to Premier League chief executive Richard Scudamore.
Scudamore says that the clubs have agreed to put aside £4million a season specifically to help fans travel away from home because the Premier League fears that declining away support is jeopardising the unique atmosphere that makes the competition so attractive.
Scudamore said: ‘In the past five years we’ve seen a 10 per cent decline in away attendance. Even though attendances are up to record highs and the occupancy rates of stadia are up to 95.3 per cent, away attendances are down. In the past six months we’ve put a lot of effort into what can be done for away attendance.
‘One of our unique selling points is the away attendance because it creates the tension, the passion, the show. The clubs are investing £4million a season, £12million over the next three seasons, in initiatives to make the away fan experience better and that’s either helping their own fans travel away or doing something to encourage opponents’ away fans to come to them.’
Stoke have already announced that they will offer free coach travel to all fans travelling to away games while Chelsea have announced they will subsidise fares for at least ten away games this season, starting with Manchester United next weekend with train and coach return tickets will be available for £10.
Scudamore said: ‘For Stoke’s game at Liverpool, all 3000 tickets were taken. It’s the first time ever that Stoke has ever taken more than 1500 people to that fixture. By the end of September we’ll have a list of what all 20 clubs are doing.
‘I’m absolutely sure that among the twenty there will be others who go with the same initiative. Cardiff City already work very hard for away fans visiting them. They have people dressed in the away strip serving in the bars, they have away stewards, they put local beers in from where the clubs come from.’
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