This deal will seem like a bad move in a couple of years even taking into account Chelsea are arguably in a period of stagnation.Say whatever you want about us, but the fact is, we are the 3th team who sells the most jerseys in the world, and one of the most marketable teams on the world, yeah we had a bad season, but that doesnt affect our image out there one bit, and are still much more marketable than City is right now, so signing us for Nike and giving us that much money makes an awful lot of sense for them
The length of the contract is a mistake as with the growth of the premier league globally Chelsea will either be earning peanuts in 5-10 years or will have to buy out of it at considerable cost to the club.
We on the other hand are in the process of expanding at a steady pace and have to consider carefully our next deal.
We should be looking at as short a deal as possible as we're likely to be in a stronger position in a few years.We could probably get a higher value deal long term but should look for a similar yearly value as Chelsea but on half the length of contract hopefully.