Launch "Sky Sports United" and charge £50 a month for a season ticket to the "theatre of dreams" channel. All the rag twats in shitty little towns like Swindon will happily cough-up - generating the revenues Murdoch needs to justify his investment. If you could call it MUTV and coincidentally happen to own it already, all the better.
Meanwhile appeal to everyone else who despises the twats (and for that I mean the fans of pretty much every other club) and keep the rags off of "Sky Football".
I suspect more people would likely to watch a quality football channel that focused on being something other than what is currently nothing more than a rag ££££'s-chasing wank fest.