The immense picture quality of UHD feeds and the usability of their award winning Skyq2 box. Also being able to watch TV in different places with it's Multi-room facility and the ability to record 7 programs at once as we cannot abide those adverts. The sheer selection of programs makes it a winner for us both, calculating down to £1.81 a day and I do not begrudge them a single penny for the entertainment value it affords. Their platform is nothing short of superlative and it would take some convincing to make us both switch to IPTV, but whatever rocks your world as they say and I couldn't even buy a latte in town for that price. I am not cock waving when I say I have a big one, but I have a big one so quality of feed is of critical importance.