The comments to a degree are understandable, that is, understandable from someone who is short sighted.
In all walks of life, people don't respond well to change.
Since the premier league began, the a Rags, have been more or less in with a shout of winning the league every season, until now.
The global attraction of brand Beckham etc... All poured more interest on the Premier League...and the theatre of dreams...the big 4 etc....
But.....
The last few years have seen a change, the meteoric rise of City, and to a much lesser degree, Everton and Spurs, making the top 6/7 clubs more attractive.
As the Rags have declined, you could argue the emergence of Liverpool has filled their void nicely, and as already mentioned, there is a huge following in Asia of Liverpool.
City won the Asia cup (against us) back in July...and the fan base grows evermore over there.
This season, the first of the Rags decline, has seen a 4 horse race, it has been the most exciting premiership in memory.
But this could be the problem, the foreign fan wants to support the famous players, the ultimate winners of the league, and it isn't clear who that is going to be....however for me, Scudamore misses one big point relating to this, because the foreign fan tends to be fickle as fuck, most of them will have no issue replacing a red top for a sky blue one (or maybe one day, a red and white striped one) ;-)