I have been watching some videos recently on the whole process and mentality of the algorithms that go into creating social media news feeds. Honestly, it's actually rather alarming. Not only are they absolutely flooded with advertisement after advertisement until it resembles a Times Square cluster fuck, but the addictive processes it uses to keep people hooked are shocking.
An example being that the algorithms work to direct people to topics that will purposely antagonize you. If you get angry or pissed off you are far more likely to continuously respond to a heated debate you are having with someone than you would a positive interaction. Ergo the idea of social media actually being a negative thing in your life.
I binned Facebook a while back and reactivated it recently to promote my business page. Not interested in shite clickbait videos or ramblings of people I know bordering insanity. The quality of material is absolute garbage. I find Instagram is decent and enjoyable enough. Twitter I ignore entirely as it harbours the absolute worst of society.
Thus comes the next point however, your data. We are essentially being milked dry for our data in an economy which is worth Trillions and being called the digital oil. For anyone interested in the matter there are some guys (Jason Lanier - explains alot on the algorithms) working to create a new platform that actually pays you for your data. And make it positive.
Personally, I think it completely disconnects you from reality and worse, it doesn't actually give you anything. You can spend an hour strolling through crap videos and repetitive posts only to learn well...absolutely nothing. If you deleted that hour from your memory you would be in exactly the same position. TV programs, books and computer games provide a story and entertainment value. Even this blog provides reasoned discussion. Social Media is being linked to anxiety, loneliness, self esteem issues, sleep deprivation and envy. I wonder if in 70 years time they will look back on it as a harmful addiction, just as we look back at how smoking was good for you and reduced stress levels...