I used to sit in the North stand, got booted out as didn't fit the criteria anymore. Was really upset as had sat around the same people since Maine Road, saw 1 lad grow up for 12 years from being approx. 3 yrs old.
We were forced into more expensive seats and had to fight to get half decent seats. I am happy with my seat now, but am guilty of buying a childs seat, to save the seat for when my daughters want to attend matches regularly. At the moment, as they are only 3 and 6 I don't allow them to attend big matches or night matches. I have regularly told the club I would willingly allow them to re-sell that ticket, as I would prefer somebody to sit in the seat, rather than it be empty. Their attempt at this was viagogo, which meant I had to upgrade her to a Platinum ticket, however the information was not sufficient before I bought the season ticket as to whether the ticket could be upgraded to an adult ticket on viagogo. I assume this is not the case. I upgrade the ticket as often as possible, however the club charge the difference between an adult ticket for the game and 1/19th of the price of the season ticket, which meant a derby ticket was still £50. I think they would fill more seats if they just charged the difference between adult and childs ticket.
The club need to strike a balance between filling the empty seats and attracting as much revenue as possible.