Just as an aside to this conversation, football is no longer a failing enterprise in the U.S. It's doing fairly well in the ratings and is building its fanbase at a very good rate. Will it ever be as big as American football? Unlikely, but that doesn't preclude it from being a very lucrative, popular sport. I have no problem finding Premier League, Serie A, La Liga, Bundesliga, MLS, and other matches. I can watch J.League and the Mexican league if I want to stay up crazy hours. It's growing. That's a good thing, especially for the Premier League.