Can people stop propagating the myth that we have the cheapest season tickets in the league?
We don't. Of all our season tickets, only a tiny percentage of them are Value Gold. It allows City to point to being cheap to the wider public, and thus receive the plaudits that go with that.
In reality, most of us know they are a token gesture.
The rest of us have seen yearly rises in the region of 10% for around 5 years.
My season ticket in EL1 cost £715 this season. I travel away regularly so I have no alternative to buy into the bullshit Platinum scheme for the extra £50, in order to not lose my place in the queue for tickets with regards to loyalty points.
£715 is not cheap. That works out at £37 per game, you'd find it hard to argue that the price is extortionate given the side that we now have, but in respect of the cost of attending modern football in a wider sense, yes, it's expensive.
We live in a strange world when we're celebrating having to spend "only" £600 or £700 to buy a season ticket.
I appreciate that we're now a successful club, and modern football has gone this way, but I didn't start following City because I wanted success at any price. Clearly.
Would we still be applauding our prices if they continued to rise 10% annually over the next two years? So our average season ticket prices would be between £700 and £800, would that be value for money?
Our season tickets are now directly comparable to United's, who we once used to deride for the way they milked their supporters like cattle. They've had freezes to the price of their season tickets for the past two years. Their equivalent seats to Level One in the South Stand, in the Stretford End, are cheaper than ours.
That is the reality. We are not great value for money. Our season tickets are, by and large, more reasonably priced in comparison to our rivals, but should we really be applauding ourselves that we aren't expected to fork out £1k like many Arsenal fans?
In respect of our individual ticket prices, we are now among the most expensive in the league. £50 is fairly typical for us now, would this have been applauded or excused just two or three years ago?
I'm not afraid to be critical of the cost of attending matches at City now, the 'negativity' bat that anyone who raises this issue is cracked over the head with is due to patent insecurity. The idea that we can't be critical of price increases due to a fear of being seen as 'ungrateful' is really setting us up on a road to nowhere, and a hiding in the pocket.
The question you have to ask yourself is, "what price is a successful City worth"?
Would we all be happy if prices continued to rise, and we lost 5 - 10k of regular blues off the gate. To be replaced by new 'fans' with plenty of disposable income who only recently adopted City as their "BPL team"?
Would we be happy to see the whole demographics of our match going fanbase change, to something that would've been unrecognisable, even just 5 years ago?
What price are you willing to put on our success?
It states very clearly in the expansion details that price rises are to be expected for other areas of the ground by the time the new tiers have gone up.
The idea that the takeover would herald an expanded stadium and cheap tickets for all was always a pipe dream, and so now it proves.
I welcome the expansion of the South Stand, but at the current rate of yearly price increases, what hope would we have of filling it?
Are the club hoping that those that become priced out over the coming years return to take up places in the new expanded areas?
How many of the new seats will be the advertised £299? Will they be a token gesture like the Value Gold, a tiny proportion of the new stand, or are they a considerable proportion?
I apologise for the scepticism and 'negativity', but I think this is a topic we should all be reflecting on much more closely.