Stadium Naming Rights / Press Conference [Merged]

Re: Stadium Naming Rights.

TBooksbluearmy said:
Would prefer some other firm then Etihad as the bidder for the naming rites of the stadium. How about a deal with a car company, then we could name each stand after a model of 1 of their cars.

Mate i think its time you gave up the crack and smack, it aint doing you any good........................ come on now put the pipe down
 
Re: Stadium Naming Rights.

And still the red bastards on the red cafe are in denial....AHAHAHAHAHAHA Watch them squirm when they see the amount this deal will be for....Market value I hear them scream...Sock it to them Sheikh Mansour...
 
Re: Stadium Naming Rights.

<a class="postlink" href="http://www.guardian.co.uk/football/2011/jul/07/manchester-city-naming-rights" onclick="window.open(this.href);return false;">http://www.guardian.co.uk/football/2011 ... ing-rights</a>?

Manchester City to test financial fair play with naming rights deal
• Etihad Airways to buy naming rights for Eastlands
• City stand to earn more than £100m from deal

Daniel Taylor and Owen Gibson
guardian.co.uk, Thursday 7 July 2011 21.05 BST

Eastlands-007.jpg

Selling the naming rights of Eastlands to Etihad Airways may earn Manchester City in excess of £100m. Photograph: Alamy

Manchester City are close to announcing a record sponsorship deal to allow Etihad Airways, the airline owned by the Abu Dhabi government, to take naming rights for the stadium in an agreement that will be a significant boost to the club's attempts to fall in line with Uefa's financial fair-play rules (FFP).

The deal will be confirmed at a news conference at Eastlands on Friday, with the club potentially in line to bank well in excess of £100m over the course of a long‑term arrangement.

The details have not been disclosed but City's new position within the game, backed by the enormous wealth and ambition of the Abu Dhabi United Group and their involvement in the Champions League for the first time, means they could bank an estimated £10-£15m a year from the airline and possibly even more.

The naming rights could provide an early test, however, for Uefa's FFP panel, which requires any sponsorship deal with a party related to the club's owners to pass a "fair value" test.

City have been trying to increase their revenue to meet Uefa's new criteria but Etihad's close links with the club's owners will almost certainly mean Uefa seek to ascertain that the airline has not paid an inflated price.

The new rules apply from next season, although Uefa will not begin assessing club accounts until the 2013-14 season. At that stage the licensing unit will assess club accounts from the previous two seasons, requiring clubs to break even subject to an "acceptable deviation" of €45m (£40m) over that period. City's last financial figures showed a loss of £121m and that figure could be even higher when the next statement is published in October.

Etihad already pay £2.3m a year as the club's shirt sponsor and, if everything is approved with the naming rights, the deal should go a long way to smoothing the club's thinking in terms of the new financial rules.

To the frustration of the manager Roberto Mancini, City's owners have placed new spending constraints on him this summer, acutely aware that if they ignore FFP they could actually be removed from the Champions League. While Manchester United have already spent £50m this summer, so far City have only signed Gaël Clichy from Arsenal for £7m and the Montenegro defender Stefan Savic for a similar amount.

The governing body have said they will use benchmarking exercises and specialists in the field to determine whether sponsorship and naming-rights deals are above their true market value. If it is deemed that they are, the excess must be deducted from break-even calculations.
 
Re: Stadium Naming Rights.

Prestwich_Blue said:
blinkblue said:
YES we can, it doesn't matter how much more recognisable they are. Part of the rules claim that whatever the highest sponsorship deals are are seen as the highest Market rate, therefore we are allowed to have sponsorship deals that are equal to Barca's.
Look - can we put this misunderstanding of FFPR to bed. A deal can only be questioned if it takes place between related parties and these are tightly defined in the FFPR.

One of our non-execs is a director of Etihad as are two of Sheikh Mansour's half-brothers but this is not likely to be regarded as a related-party transaction. Therefore Etihad can pay whatever they like and UEFA can't do a thing.
£300 million a year it is then!
 

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