Stadium Naming Rights / Press Conference [Merged]

Re: Stadium Naming Rights.

We will use US stadiums deal as a comparison and (probably successfully) argue that current football deals are undervalued.
 
Re: Stadium Naming Rights.

MEN.

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Manchester City were today finalising a deal with Etihad Airways to rename the City of Manchester Stadium.

The Blues’ Abu Dhabi bosses were expected to announce a multi-million pound agreement which the M.E.N. understands will see the ground become ‘The Etihad Stadium’. Officials from the club and the airline, which is also based in the Gulf state and already sponsors City’s shirts, were expected to sign a lucrative contract that will provide a huge cash injection.

The M.E.N. revealed in March that Blues officials had struck a deal with town hall bosses to sell the rights to the council-owned stadium, nicknamed Eastlands by fans.
It was built for the Commonwealth Games in 2002 and is still officially called the City of Manchester Stadium.

The club moved there from Maine Road in 2003, signing a 250-year agreement which saw a percentage of match-day income paid into the town hall coffers.

City and the council reached a new agreement last year which sees the town hall receive a set amount, regardless of attendances at the 47,500 capacity stadium.

It is understood the council will also benefit from the naming rights deal, although the town hall declined to comment when approached by the M.E.N.

City are not the first Premier League club to sell naming rights to their stadium.

Arsenal sold the rights to their ground to the Emirates airline, Etihad’s main rival, in 2006.

The Gunners netted £100m in a 15-year deal which also included shirt sponsorship.

It has been speculated that the Etihad deal could be worth more than that to City.

The cash injection will provide a major boost for the Blues, as they look to comply with Uefa’s Financial Fair Play rules.

They stipulate clubs must not post aggregate losses of more than £40.5m over the following three-year period.

In March the M.E.N. revealed City are at the heart of plans to transform East Manchester into a global sporting capital.

It could see world-class facilities change the lives of people in one of Britain’s most deprived neighbourhoods, in the shadow of the stadium.

Community football pitches will be built on the 80 acres in Openshaw West bought by City’s Abu Dhabi owners last year – alongside a training complex
for the club’s professional players.

A bridge is expected to connect the site to the stadium.

National teams for sports including basketball and taekwondo could join the all-conquering cycling squad under plans to turn Alan Turing Way into a ‘corridor of Olympians’.

There are also plans for a cluster of new sporting facilities at Grey Mare Lane, including a new swimming pool.
 
Re: Stadium Naming Rights.

waspish said:
Why don't they give us 100 year sponsorship deal of 10m a year thats reasonable stick the billion in the bank and use the interest for players

Well, looks like the half-bit journos still like to read this forum for their sources...

<a class="postlink" href="http://www.breakingnews.ie/sport/etihad-buy-man-city-stadium-naming-rights-for-1bn-511984.html" onclick="window.open(this.href);return false;">http://www.breakingnews.ie/sport/etihad ... 11984.html</a>
 
Re: Stadium Naming Rights.

Falastur said:
waspish said:
Why don't they give us 100 year sponsorship deal of 10m a year thats reasonable stick the billion in the bank and use the interest for players

Well, looks like the half-bit journos still like to read this forum for their sources...

<a class="postlink" href="http://www.breakingnews.ie/sport/etihad-buy-man-city-stadium-naming-rights-for-1bn-511984.html" onclick="window.open(this.href);return false;">http://www.breakingnews.ie/sport/etihad ... 11984.html</a>

Potentially because, in 50 years time, the £10m a season we'd still be getting would be a relative pittance.
 
Re: Stadium Naming Rights.

Daily Fail at it again.

It's Cashlands! City net £120m to rename stadium but may face probe

<a class="postlink" href="http://www.dailymail.co.uk/sport/football/article-2012439/Manchester-City-net-120m-rename-Eastlands-Etihad-Stadium.html" onclick="window.open(this.href);return false;">http://www.dailymail.co.uk/sport/footba ... adium.html</a>
 
Re: Stadium Naming Rights.

Sounds like it's £100m over 10 years. That's actually not as big as i thought it would be, but it's welcome nevertheless.
 
Re: Stadium Naming Rights.

I don't see how this doesn't represent "fair value" when, as has already been stated, Arsenal agreed a similar deal with Emirates and that was 5 years ago. If it was 3 or 4 times more than that deal then fair enough but it isn't.

Anyway, before I start slagging UEFA off, talk of an investigation into it appears to be driven by the media - for all we know City might have already run this past UEFA and they've no problems with it.

Edit: Ok, looking at the figures it's about double that Arsenal got paid but they signed their deal with Emirates in October 2004 so that was nearly 7 years ago.
 
Re: Stadium Naming Rights.

There is no way that UEFA are going to question any such deal being an inappropriate sum as this will have the effect of undermining other clubs in their negotiations for such deals which will in turn reduce the amount of money coming into the game from external commercial sources.

UEFA are not going to risk that.
 

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