I think a few people on here think this process is a lot more adverserial than it actually is. Aside from overly dramatic language in how some of the press report it (probably because there's not really much of a story really), there's no evidence that anyone's trying to hold the club to ransom or that the club are taking an especially hard line stance. It's just how these things work. All of our players have agents who will try to secure the best deal for their clients. Both parties can still respect each other and be keen for a solution to be found, but it's also normal that each will try to find a solution that maximises their own outcome.
TBH, of all high profile players that have moved in recent years, I think Sterling actually came out of his move to us with some integrity. Most players sign a new deal to up their salary immediately and then force a move anyway. He didn't do that at Liverpool. He was up front, didn't take a quick pay rise and then try to leave. There's no evidence he's money grabbing or disloyal.
As has been mentioned several times, it's quite normal for a player to wait and see if they can push their stock any higher before they enter into a negotiation. Other players have done it, including ones in our current squad. In fact I'd say they'd been poorly advised if they didn't do that. He was brilliant for us last season and whilst he didn't do enough at the world cup to push his salary up to the highest level he was hoping for, his club form for us means a solution probably lies somewhere in the middle. If it isn't found, then fine, he'll be sold.
Also don't understand why so many people bang on about how much the club has stood by him. He hasn't done anything wrong during in his time with us that warranted us "standing by him". Sure he's been victimised by the press and other fans in that time, but i don't think that unfair treatment should be used against him by his own employers and fans now that we're negotiating a contract. City didn't buy Sterling as a favour to him. They got him because they thought he'd improve our squad and help us win things, which he has. He doesn't owe City any more or any less than any of our other players. It's great for him that City put faith in him and provided a platform to win things, but the same can be said of all of our other players too. I don't see why Sterling should be expected to be more grateful than any of the others. Stop holding him to a different standard to everyone else.