Football fans want to feel superior about their football club, especially when compared to their neighbours and rivals. The media are aware of this very natural trait, as they are also acutely aware of their need to maintain a great degree of interest in their "product" in order to keep advertising revenues high and, ultimately, themselves in employment. It's only natural therefore that the MEN will pander to football fans interests, writing articles that play to the sensibilities of fans in order to attract them into reading the paper and, as a biproduct, getting "hits" on the various advertisments.
On the face of it this seems perfectly fine, however, in order to make one set of football fans feel superios there is a knock on effect of making the other set of fans, the rival set, feel inferior, and put upon. Now, in a one horse town, like Newcastle, or Leeds, that's fine. So, you alienate Sunderland fans. Big deal. How many of them will read the Newcastle Barechested Reporter anyway? However, in a town with 2 sizeable clubs such as Manchester, you're going to be alienatig certain sections of your readership by writing articles that make their rivals lok good, and them look bad. So, how do you deal with this? It's a simple solution really, find the course of least resistance, and go with that. Which group is it better to alienate? In Manchester's case it's clear, alienating the City fans is a far better idea than alientating the United fans, it's a simple matter of the maths involved. There are a decent amount more people who would claim to be United fans than City fans, so by alientating the United fans you'd have a greater impact on your readership than by alienating City fans. It really is that simple.
Given all of that, it's hardly susprising that, as City fans, we feel we are being given the rough end of the wedge here. Yes, in order to redress some sort of balance, I'm sure, on occasion, there are articles that United fans wouldn't be too happy with, however I'd strongly suspect, in a reversal of the fans situation, there are far fewer United stories like this than there are City ones. It's not just a MEN phenomenon, it's in the national press too, and also it happens within the TV media. If anything the MEN is less guilty of this kind of behaviour than most, probably due to the greater proportion of it's readership that would be classed as City fans than a national paper such as the Sun, or Mirror, or indeed SKY Sports News. So, yes, we do feel a touch hard done by, and I believe with legitimate reason, to suggest otherwise is a little insulting to our intelligence, whilst I accept we view things with a certain bias towards City it's not so much as to cloud our judgement in it's entirety.