FanchesterCity said:Big names = Big money in merchandise and PR
They might not get all their money back - that would be a bit too optimistic, but a mega signing each season keeps their profile high, sponsors love it (although Suarez might be a little less than usual), fans love it, and shirt sales get a boost too.
And, it's not as though they are signing slouches either. These are big name players who can play! - it's rare they buy out and out flops - the worst case is that someone wasn't as successful as they'd hoped with a poor 1 in 4 goal ratio or so!
How well Suarez will fit at Barcelona is anybody's guess. He's not going to be the main man, that's for sure - even if he outplayed Messi, Barca fans would be biased towards Messi (I expect). Much like if it came to Suarez vs Gerrard, there's only one winner in Liverpool fan's eyes.
Liverpool fans are like most others - for the moment, it's all about hanging on to Suarez and sticking two fingers up at bigger / richer clubs. The moment he goes, it will have been the right time and he served his purpose but had to go.
The 'moral' victory will be how much they get for him. The LFC fans have set out their stall at 80m and no less. That's their moral victory threshold.
Best of luck to 'em.
Messi + Suarez could be a marriage made in hell. Or it could be sensational. Messi + Suarez + Neymar ? Cant see that working