Great PR for them in the meantime though, with a high profile player like Pogba being linked to them. It sends out the message that they're "back". When the euros have ended no doubt the annual rumours about Ronaldo returning will start up again.
At the end of the day we can't control what united do, they've signed some good players and will no doubt get a few more. But we've got a stronger squad (even if it has underperformed in the last couple of years) as a base and we are building on it.
Chelsea, Arsenal, Spurs etc are all going to strengthen. We've just got to trust the people running the club that they are doing what's right for City. They've delivered on Pep, so I'm sure whoever else comes in will strengthen us. Bonucci and Kroos on top of the players already brought in would be incredible though.
I'm not sure it is great PR for them to be honest. Not at all. It's nice while everything's up in the air, but when Real Madrid make a world record signing of Pogba, and we make a British record signing of Kroos, while they are empty handed... It's going to be very apparent to everyone that they aren't the big dogs, or "back".
In fact I'd go so far as to say if it all happened as the transfer window reached its peak, United getting mugged off by Real and Pogba would probably undo the image boost of current signings.
There's a tendency to think United are doing everything for the benefit of image or money - but that assumes that they are being run by competent professionals who know what they are doing. And as we know, that is not Ed Woodward.
Much more likely, Ed and Mourinho are just throwing money at Pogba through hope or desperation.