The idiocy (and selfishness) of panic buying

https://uk.finance.yahoo.com/news/c...-accidental-stockpilers-kantar-171734990.html

Supermarket shortages across the UK have not been driven by hoarders raiding shelves but by ordinary shoppers making more trips to the shops and buying slightly more than usual, according to market research.

Shelves across the UK have been emptied in recent weeks, leading to fears that people were stockpiling goods as the UK ramps up coronavirus restrictions.

The government estimates that an extra £1bn of goods has been bought from supermarkets but not consumed in recent weeks. Officials have appealed to the public to stop panic buying.

Kantar Worldpanel, a market research company, said on Monday that shortages had been caused by what the company dubbed “accidental stockpilers”.

“Most of us have seen images circulating online of people bulk buying products like toilet rolls and pasta, but our data gives us a different, if counterintuitive, diagnosis of what’s happening,” said Fraser McKevitt, head of retail and consumer insight at Kantar.

“Temporary shortages are being caused by people adding just a few extra items and shopping more often – behaviour that consumers wouldn’t necessarily think of as stockpiling.”
The average spend per supermarket trip rose by 16% to £22.13 in the week ending 17 March, Kantar said. That same week, Brits made an extra 15m visits to the supermarket, compared to a month earlier. Kantar based its conclusions on the analysis of 100,000 people’s shopping habits in Britain.

Fraser said the uptick in visits and spending could be driven by people having more meals at home.

“People will be eating in more as a result of social distancing and increased working from home,” Fraser said. “Consumers spend more than £4bn each month on food and drink out of the home, a significant proportion of which will now be channelled through the supermarkets.”

Kantar’s data suggests some items are being stockpiled, however. Toilet roll sales in the week of 8 March were 60% higher than a year earlier, while dry pasta sales were up 55% and baked beans sales rose by 48%.

“We’re seeing customers shop beyond their normal, regular product choice, putting pressure on supplies of items that aren’t usually bought as often,” Fraser said. “Purchasing typically made over a couple of weeks or longer is being concentrated into a few days.”
 
My manor.

krays.jpg


"We've come for the loo roll"
 
Majority not stockpiling but buying ‘a little extra, a little bit more often’
Extra demand in supermarkets is being driven by people buying a few extra items and making more trips, rather than shoppers grabbing large amounts of the same product in one go, data suggests.

Sales of toilet tissue rose by 60% year-on-year for the week ending March 8 2020, while dry pasta sales were up 55% and baked beans by 48%, according to Kantar.

But the company said evidence suggests that shortages are not being caused by "stockpiling", but by people picking up a few extra items more often.

Analysing the shopping habits of more than 100,000 UK consumers, Kantar found that a minority of people are engaging in what might traditionally be thought of as stockpiling.

For example, 6% of liquid soap buyers have taken home extraordinary quantities, and only 3% of dry pasta shoppers.

The average spend per supermarket trip rose by 16% in the week ending March 17 to £22.13 compared to the same week a month ago.

As consumers reallocated spend to groceries, supermarkets took 51% of all retail sales – an increase of seven percentage points on mid-February, Kantar said.

Customers are also choosing to shop more often, exacerbating the impact of slightly larger baskets.

An additional 15 million supermarket visits were made in the week ending March 17, compared to the week ending February 17.

Fraser McKevitt, head of retail and consumer insight at Kantar, said: "Most of us have seen images circulating online of people bulk-buying products like toilet rolls and pasta, but our data gives us a different, if counter-intuitive, diagnosis of what's happening.

"Ultimately we need to look at the empirical evidence and it tells us that temporary shortages are being caused by people adding just a few extra items and shopping more often – behaviour that consumers wouldn't necessarily think of as stockpiling.

"People will also be eating in more as a result of social distancing and increased working from home.
 
Went to the local Sainsbury's after my partner finished work...one yellow coloured chicken, 9.18 was all that was left on the meats section...why's it so dear, and such an 'orrible colour? totally beyond me...managed to get a salad thing, no real mayo left except that light blue labelled type...I left that for some other lucky sod. It doesn't leave a good feeling to see it all for real, not a thing on the shelves...
What are people suppose to do who work full time? Just hope they get it all sorted out and people start behaving themselves, surely to god they must have ran of space or money? Hopefully both!
Corn fed chicken.
 
Bought the last two packs of Diet Coke, the last two packs of Nutri Grains, the last two six packs of baked crisps too. I’ve stocked up on healthy-ish snacky stuff at the moment. Security kept the queue at Sainsbury’s this morning.
 
Tesco just delivered

limit of 3 of everything

Milk,fruit,yogurt,bread,ice cream all arrived

No loo roll etc but i have got that now

There are ways to get round the min amount but i am not going to do it or share how

all arrived packed in bags as they are not coming in anymore

If you are new to online groceries and find something is not available then click on rest of shelf,for example i usually buy milk by the pint and they are not available,i clicked on rest of shelf and there was loads of milk in different sizes
 
Tesco just delivered

limit of 3 of everything

Milk,fruit,yogurt,bread,ice cream all arrived

No loo roll etc but i have got that now

There are ways to get round the min amount but i am not going to do it or share how

all arrived packed in bags as they are not coming in anymore

If you are new to online groceries and find something is not available then click on rest of shelf,for example i usually buy milk by the pint and they are not available,i clicked on rest of shelf and there was loads of milk in different sizes
Struggling to get a delivery or collection in Cheshire expect it will calm down soon
 

Don't have an account? Register now and see fewer ads!

SIGN UP
Back
Top