The biggest problem with this Labour Government is that they've been totally unprepared for the massive and large scale PR war that they've lost on social media. I've never seen anything like it in my time following UK politics, it's akin to what happened in the US that led to Trump.
I saw a Sun article that went viral (again, third time round now) about how Starmer "worked for free as a lawyer to save baby killers and axe murderers" then listed their incredibly gruesome crimes including burying children alive, dismembering newborns, etc. Then said Starmer worked to save them.
In reality Starmer had never met any of them and didn't work on their cases. He worked for an international advocacy organisation to get the death penalty removed and helped lobby the Governments of these African states to remove the death penalty, which means years later these people were spared a lethal injection. That's how he "saved them".
The constant and ongoing onslaught of completely bullshit news (that a disappointing amount of City fans retweet onto my feed on X) towards this Labour Government is unprecedented. Its much worse than Corbyn got, and they labelled him a terrorist.
Social media is designed for reactionary views in terms of its development and psychology. It's a million times easier to quote a story of a brown person killing someone and saying "deport the Muslims" than it is to quote it and give a context based reply that's informed and constructive. So the "deport the Muslims" hits the algorithm better, gets more engagement and gets wider spread. And normalisation and radicalisation begins.
The centrist and centre-left parties worldwide have yet to deal with this problem. They don't understand the power of memes, the power of these media grifters who string together conspiracies, bad faith commentators only out to inflame rather than inform. Their only weapon against this is censorship or politics of shame and all that does is embolden their causes. You have to fight fire with fire but they don't understand how to do this. I know some pretty high up Labour people to greater or lesser degrees and their social media acumen in this type of meme world is absolutely zero. These are the people who want to ban Pepe the Frog, they are so far out of touch that they may as well be aliens.