It’s got to be rooted in transparency, that’s how you get trust that then enables you to say the progressive positive things. It has to start from a point of realism.
Completely agree about don’t fight the bots, not directly. Transparency does it in itself if they’re brave enough to do it. I don’t think they’ve got any other choice now either, the one thing Labour have proved so far since being back in power is they are absolutely shit at politics so fighting the bots, they’re never going to win on that front.