It's not a local paper, it's the Manchester edition of the Mirror. It is full of celeb gossip, national news, bits from other Reach regional titles such as the Liverpool Echo, Birmingham Mail etc. They have a few kids as local 'reporters' on buttons and that's it.
I was reading an article on how Reach currently works the other day. Everything is based on the number of clicks every article gets and they have switched to Google rather than Facebook. What doesn't get many clicks is news, politics and business content. The most popular articles are about the Royal Family, celebrity gossip, United transfer stories and, bizarrely, stories about Dunelm products. One of the most successful articles recently was about a Dunelm clothes dryer that 'people couldn't live without'. WTF!!
Articles / stories have to gain at least 24k clicks and each reporter has been tasked with knocking out 8 per shift. To say it's shite is a total understatement.