yep, he's a cnut indeed..
Nou Camp to Blue Camp
Manchester City's incoming chief executive Ferran Soriano, who starts his job on September 1, may be new to Manchester, but he’s well-known throughout the football world.
City ended their long search for a replacement for Garry Cook by appointing the 45-year-old Catalan, who previously helped revolutionise Barcelona’s fortunes on and off the field.
Soriano was a Barca vice- president between 2003-08 and his dynamism contributed to restoring order to their perilous finances through a succession of shrewd commercial deals.
“He’s young, energetic and intelligent,” said Barcelona-based Rob Moore, a business manager for several Premier League stars who had numerous past dealings with Soriano.
“It’s a good appointment by City and Soriano will oversee Phase Two of the project, which should be about cutting out recent excesses, developing a strategy to build an excellent youth system and making City more commercially attractive.
“Garry Cook didn’t do a bad job. He made mistakes and City spent far too much money on certain players, but his heart was in the right place.
“Cook had to quickly turn City from a mid-table Premier League club to a club which competed with the best, and he did that.”
Despite his relative youth, Soriano will bring a wealth of experience to City. One of the first things he did at Barca was to be instrumental in the club having a bid accepted for David Beckham. Beckham chose Real Madrid instead, but the Catalans’ second target was Ronaldinho.
Soriano quickly met with Catalan banks, putting the funds in place which allowed Barca to beat Manchester United for the Brazilian’s signature.
Ronaldinho was an immediate success, Soriano rightly labelling him Barca’s ‘rock star’ signing.
Soriano has a background in marketing and telecommunications and is well connected in football, having sat on the committee of the G14 group.
He’s written several articles about the business of football and has dealt with ‘super agent’ Jorge Mendes, not only with players but when another client Jose Mourinho wanted the Barca job in 2007. Soriano was in favour of Pep Guardiola.
Soriano was part of the group which decided Barca should be built around Lionel Messi at the expense of Ronaldinho and Deco. Based on a good relationship with Messi’s father, Soriano drew up an agreement with Messi which would see him rewarded with a better contract each season so that, in Soriano’s words, ‘it ensured that we were ahead of the curve’ – the advances of other clubs.
The trust between Soriano and the Messi family saw the Argentinian stay at Camp Nou, while Barca acted prudently in the transfer market, attracting top players without breaking transfer records.