Absolutely chuffed that I called time on my seasoncard this year. After countless years it was a tough decision, but I knew the minimum requirement of attendance was currently beyond me and if I had kept it, I would be hamstrung in trying to transfer it, only then to be forcibly downgraded to a pretend seasoncard next year!
It was clear to me that this was the way the club wanted to go. EVERY single decision is made around maximum extraction of revenue. They are not remotely bothered about loyalty, but are obsessed with commercial returns around your seat. I feel sorry for those who persisted, and even joined cup schemes, believing their loyalty was appreciated by the club, because it wasn't and isn't.