meltonblue
Well-Known Member
- Joined
- 14 May 2013
- Messages
- 7,020
I'm surprised at the lack of attention given to Emirates and it's sponsorship deals. Basically it has bankrolled Arsenal for 15 years and sponsored a number of other high profile clubs without so much as the batting of eyelids. An Emirati state owned enterprise as is Etihad. So are bleeding heart hacks such as Syed, who openly admit to being removed from the culture of fandom and hide behind a purist pseudo intellectual aesthetic love for the game, really going to argue that if Emirates suddenly encountered short term cash flow problems rendering the company unable to meet its contractual obligations vis a vis the sponsorship of a sports franchise, that the Dubai govt wouldn't bail that deal out? They would be considered the ultimate guarantor, the golden stakeholder would they not? Is this basically all Etihad did being a relative newcomer on the block ? You could argue that Etihad wasn't in a position to sign off the deals with City but isn't high profile sponsorship the one of the most important ways of increasing global brand awareness? A typical chicken and egg business gambit?
The government bankrolling Etihad wouldn’t be on anyone’s radar at all though if it wasn’t for our owner being so closely linked. Remember the accusation here is that Adug bankrolled it, not the government too.