I'd suggest that releasing it while the world's in the middle of the worst crisis since WW2 isn't the best thing to do and that waiting until the football does start, when the media will be focused on it, is entirely the right thing to do. It would completely Twitter the some of Liverpool's already meaningless title win and leave them in turmoil when they should be celebrating.
The original plan would have been to start the shit storm in the lead-up to our game against them while they were close to winning the title.