They are playing with fire. Turkey’s voting for Christmas and all that. Many fans have been priced out of football and were disillusioned in recent years anyway. Add in FFP (not just City fans, everyone has opinion from us seeing it as quashing competition to fans of other clubs hacked off because UEFA could make our ban stick) and VAR, you have additional conversations I was Party to amongst many fans about football not being the same. Then there’s Coronavirus. If and when there is a vaccine a lot of fans will simply have got out of the habit of attending football games at extortionate prices.
In my honest opinion I think a sizeable minority of fans are going to abandon the game whilst the established elite clubs and subscription broadcasters fail to notice and carry on rearranging the deckchairs.