United thread 2012/13 (inc merged IPO thread)

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We may all laugh, but what other football club would get this exposure? This has gone worldwide. If it is all about marketing and exposure, you can't fail the fuckers.

Someone was having a laugh about them showing potential season ticket holders around the stadium. Can anyone tell me what is wrong with this? Cracking idea, and if it sells tickets then why not. They have 76,000 tickets to get rid of, and we're in a 'double dip' so they're having to get people to part with money.

Hate the fuckers, but we could learn a lot from their aggressive marketing.
 
malg said:
We may all laugh, but what other football club would get this exposure? This has gone worldwide. If it is all about marketing and exposure, you can't fail the fuckers.

Someone was having a laugh about them showing potential season ticket holders around the stadium. Can anyone tell me what is wrong with this? Cracking idea, and if it sells tickets then why not. They have 76,000 tickets to get rid of, and we're in a 'double dip' so they're having to get people to part with money.

Hate the fuckers, but we could learn a lot from their aggressive marketing.
Click to expand...
I disagree. Their marketing is blunt, clumsy and reeks of desperation. None of these are attributes which will build a brand's full potential in the long term.

Their strategy in this area is more concerned with short term sales rather than long term image building. There is little to admire in that. Kindergarten stuff imo. A product of necessity rather than creative genius.
 
Fuck me that looks cheap and tacky, without being nasty or showing bias, I honestly thought this 'showcase' would have a bit more about it visually, I've seen better at Wythenshawe park, and the worst crime, the building it's attached to and in front of is a fine looking building (covered in shit graffiti)
[bigimg]http://www.nyse.com/images/about/ManUSoccerStreet.JPG[/bigimg]
 
Dirty Harry said:
Fuck me that looks cheap and tacky, without being nasty or showing bias, I honestly thought this 'showcase' would have a bit more about it visually, I've seen better at Wythenshawe park, and the worst crime, the building it's attached to and in front of is a fine looking building (covered in shit graffiti)
[bigimg]http://www.nyse.com/images/about/ManUSoccerStreet.JPG[/bigimg]
Click to expand...




<a class="postlink" href="http://i.dailymail.co.uk/i/pix/2012/08/10/article-2186454-147AE8E6000005DC-544_634x434.jpg" onclick="window.open(this.href);return false;">http://i.dailymail.co.uk/i/pix/2012/08/ ... 34x434.jpg</a>


those two have lovely smiles. and seeing them always makes me smile
 
gordondaviesmoustache said:
malg said:
We may all laugh, but what other football club would get this exposure? This has gone worldwide. If it is all about marketing and exposure, you can't fail the fuckers.

Someone was having a laugh about them showing potential season ticket holders around the stadium. Can anyone tell me what is wrong with this? Cracking idea, and if it sells tickets then why not. They have 76,000 tickets to get rid of, and we're in a 'double dip' so they're having to get people to part with money.

Hate the fuckers, but we could learn a lot from their aggressive marketing.
Click to expand...
I disagree. Their marketing is blunt, clumsy and reeks of desperation. None of these are attributes which will build a brand's full potential in the long term.

Their strategy in this area is more concerned with short term sales rather than long term image building. There is little to admire in that. Kindergarten stuff imo. A product of necessity rather than creative genius.
Click to expand...
I agree with you that it reeks of desperation, and for what it's worth I think their marketing has always been on the tacky side, but it has worked as they are fucking huge. I don't for a second believe that their 650m (!) fans worldwide will think it is tacky, they will lap it up. I also think that people outside of football won't see it as tacky either. We see it that way because we are football fans, and this sort of thing doesn't sit well with us. That doesn't go for the people they are trying to attract - the 'not really into football' people, but who will buy a shirt just to be 'labelled' alongside the Worlds Most Successful Club (trademarked).

Anyway, that's how I see it.
 
malg said:
gordondaviesmoustache said:
malg said:
We may all laugh, but what other football club would get this exposure? This has gone worldwide. If it is all about marketing and exposure, you can't fail the fuckers.

Someone was having a laugh about them showing potential season ticket holders around the stadium. Can anyone tell me what is wrong with this? Cracking idea, and if it sells tickets then why not. They have 76,000 tickets to get rid of, and we're in a 'double dip' so they're having to get people to part with money.

Hate the fuckers, but we could learn a lot from their aggressive marketing.
Click to expand...
I disagree. Their marketing is blunt, clumsy and reeks of desperation. None of these are attributes which will build a brand's full potential in the long term.

Their strategy in this area is more concerned with short term sales rather than long term image building. There is little to admire in that. Kindergarten stuff imo. A product of necessity rather than creative genius.
Click to expand...
I agree with you that it reeks of desperation, and for what it's worth I think their marketing has always been on the tacky side, but it has worked as they are fucking huge. I don't for a second believe that their 650m (!) fans worldwide will think it is tacky, they will lap it up. I also think that people outside of football won't see it as tacky either. We see it that way because we are football fans, and this sort of thing doesn't sit well with us. That doesn't go for the people they are trying to attract - the 'not really into football' people, but who will buy a shirt just to be 'labelled' alongside the Worlds Most Successful Club (trademarked).

Anyway, that's how I see it.
Click to expand...

I think that's the point though. Previously the club was marketed superbly. To grow the brand as they did was an achievement (notwithstanding the inherent advantage that the club had in any event).

It appears to me that whatever strategy they once had has been sacrificed at the altar of maximising short term sales. Their adverts on Talksport are a case in point. Contrast this with the masterful way our club's image is projected and I believe you will see City being perceived as the club of the more discernible fan which will be vital if we are to crack the emerging US market.
 
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