United thread 2012/13 (inc merged IPO thread)

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£15 million for an unproven Championship player who they're getting no immediate use out of....ok then.
 
blah blah blah


Manchester United has refuted claims that it is diluting its brand by adopting a policy of signing a multitude of commercial partnerships.

The English Premier League giant has agreed a host of deals with overseas companies over the past year. Indeed, in this month alone United has signed deals with China Construction Bank (CCB) and soft drinks manufacturer Wahaha, along with Indonesian tyre manufacturer Multistrada and Japanese paint manufacturer Kansai. Such an approach saw United post a 13.7% increase in commercial income to £117.6 million when it published its financial results for the year ending June 30, 2012.

That figure will rise again this year and United marketing manager Jonathan Rigby rejects the idea that United has reached its limit. “There is nothing of what we know of our own brand that suggests that is the case,” he said, according to Press Association Sport. “We don’t see that at all. We see an increase in growth in the vibrancy of our brand. In fact we see the opposite. We see a fanbase that is growing, we see engagement levels growing, and we see viewing figures continuing to grow.”

Rigby feels United has not come even close to maximising its commercial potential. “We don’t know how far we can go,” he added. “We certainly don’t think we are reaching a limit. It is a model that is working very well. The evidence I see every day is that our partners get a huge amount and are all able to get their own part of Manchester United.”
 
MUEN.

Gary Neville's giant tribute to the tragic Babes
25 Jan 2013 08:45

United legend has helped pay for a giant flag honouring the victims of the Munich Air Disaster, featuring the Busby Babes as they lined-up for the final time before the 1958 tragedy

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United?legend Gary Neville has helped pay for a giant flag honouring the victims of the Munich Air Disaster.

The Sky TV pundit and England coach has helped fund the banner, which features the Busby Babes as they lined-up for the final time before the 1958 tragedy.

It will be unveiled in the Stretford End to mark the 55th anniversary of the disaster, in which 23 players and officials died. Fans’ group Stretford End Flags (SEF), asked supporters for their ideas of a theme for the flag.

But Neville stepped in to suggest the Munich Disaster theme, revealing that the image was used by Sir Alex Ferguson to inspire his men.

A shortlist of six designs were sent to Neville. He plumped for a black and white image – with the players’ red shirts and white shorts in colour – taken before their ill-fated European Cup clash with Red Star Belgrade.

Underneath it the message, taken from a terrace chant, reads: ‘We’ll Never Die’. The flag, which is 30m high and 47m wide, will be one of the biggest ever seen in Britain and will cover most of the lower tier of the Stretford End. It will be unveiled before United’s game with Everton on February 10 – four days after the Munich anniversary.

Neville’s contribution will be added to funds from the club and SEF. A spokesman for the group said: “Gary saw one of our Tweets and got in touch. He said that if it was something to do with the Busby Babes he would get involved.

“Gary told us it was used to motivate the players and they knew all about what the image represented.” He said the fans’ group still needed contributions to make sure they met their third of the price.
 
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