laserblue
Well-Known Member
RadcliffeRick said:I was talking to the manager of a local sports bar last night. He was ccomplaining that none of the locals go to his bar to watch manure this season, he said last season the bar was full for every match. Looks like the 699 million has taken a big hit in Malaysia.
Apparently it has.
Manchester United's struggles put strain on business model
Reuters
March 20, 2014 2:53 PM
By Lindsay Dunsmuir and Brian Leonal
NEW YORK/SINGAPORE March 20(Reuters) - Manchester United won some much needed breathing space with its comeback in the Champions League on Wednesday after a series of losses on the pitch put pressure on the business model of one of the richest clubs in Europe.
While loyalties in soccer don't evaporate overnight, an early sign that casual fans might be wavering is when selling merchandise becomes harder. A dwindling fan base in turn jeopardises the lucrative sponsorships that drive revenue.
United said last month that sales of merchandise to fans slipped by 400,000 pounds to 9.1 million pounds in the last three months of 2013 as the team struggled for consistency under new manager David Moyes.
"Man U's performance has definitely affected sales," said Hairul Amar, business development manager of Premier Football International, which sells soccer kits in Singapore.
"As the season progressed, we saw a dip. If we look at the sales of jerseys of Arsenal and Liverpool for example, in terms of the rate of sales, I can say they have overtaken Man U's demand currently," he added.