The other point that's worth making is that this is terra incognita for the Glazers.
Hitherto they've had a simple, but highly effective strategy. Upon acquiring the club they remained convinced that commercial revenue at united had a lot more scope for growth, not a view that was widely held within the club at the time. They have been proved conspicuously correct in that view. They allied that with a realisation that a well oiled pr arm to any sporting brand is the key to the hearts and minds of feeble minded armchair supporters. It has to be said that the grip that united's pr machine has over the media, most especially the written press, is an astonishing, and to some extent, enduring achievement. Both these factors have enabled the club to increase revenue, raise its global profile, manage the media and continue to mould an image for the club that suits the Glazer's ends.
This, however, has all been done whilst Ferguson and Gill were at the helm. Two giants within football with the wherewithal to be able to deliver the goods. There was also the benefit on the pitch that was derived from earlier investment in the playing staff - Vidic, Ferdinand, Rooney, Evra, Giggs, Scholes, Carrick have all been at united for an unusually long time. This mainstay of the squad are, with one exception, in the twilight of their careers, but unlike on previous occasions with no comparable young talent to take their place. Add into the mix FFP, which as cleverly posted a little earlier, could be the elephant trap set for us, that, in fact, horribly shackles them.
They've got their work cut out just to stay with the main pack imo. Are they just a family of chancers who saw an opportunity and rode on the coat-tails of growth that was going to happen anyway, especially with that management in situ, or, are they brilliant visionaries who've masterminded the growth of this sporting brand for the last deade to their significant collective enrichment.
I suspect we're about to find out what they're really made of.