Aye, maybe 'matchday' was a bit of an exaggeration - but out of 100 odd folks at breakfast, at least fifty of them were wearing utd shirts - i noticed a proliferation of Rashfords knocking around.
i agree, it is just hyped up spin to keep the shareholders / owners happy - but when they target international groups with that spin, it is all self propelling to a degree. i was chatting with one of the Chinese tutors and she said it's part of the tour itinerary to visit Liverpool and Utd stores - she asked if i was a fan, i told her i followed City and that seemed to be the end of that discussion - i guess there's no-where she can take it outside of familiar ground.
i guess that is just the Asian culture, to a degree, rather than following football they follow a perceived culture - and how they perceive it is how it is sold out there. It's a billion $ industry and tapping into foreign markets is certainly part of that - which oc goes beyond the football - more folks are attaching to the corporate aspect of it than the game (i assume) - and that in and of itself then spirals out of all proportion. Manchester Utd have become a brand, beyond what they do, or don't do on the field, it's a brand not unlike FCUK and sells as a brand. Difference is FCUK don't publish figures claiming them to be their global supporters ;)
i wonder how many people from that 1 billion fanbase who buy a utd shirt, have actually even seen the ground :)