The more I think about it the more I'm convinced that the rags have become an urban myth.
They are a fable a kind of national folklore.
One in which the broadcasting media, written press and most of the footballing fraternity have completely been seduced by.
There is paradigm of belief, fantasy and superstition that enshrines the whole club.
Every institution from the sponsors, FA, PL through to the media and TV outlets have convinced themselves that their own survival is incumbent upon keeping the rags relevant.
It's time for a paradigm shift me thinks.