US regs have a special rule for celebrity endorsements of investment schemes, because investors might be persuaded by their fame. Without full disclosure celebs are breaking the law if they endorse investment schemes. So it’s not a nonsense idea to sue under those regs. Gilette razors are not investment schemes!It's just a nonsense idea. You can't sue Thierry Henry if you cut yourself with a gillette razor.
It was a very heavily publicised endorsement deal as well, I don't know where OP got the idea it wasn't disclosed.
The fact that there was no disclosure is in the stated cause of action and it is open to Brady to knock this down in court. The plaintiffs would have to show that Brady’s actions amounted to endorsement; that Brady was paid; that there was no disclosure; and that they suffered loss as a result of being persuaded by the endorsement. There are half a dozen celebrity defendants in this class action. Plenty of other cases queuing up
PS Google ”Celebrity Crypto ambassadors sued over FTX”
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