Most of those plastic, glory-hunting wannabes know almost nothing about the club they tell you they support, because they don't actually support the club itself, just its image.
They will have been spoon-fed rag propaganda from infancy, so they know of no other other way to think. It will be blasphemous for any of them to question the Pisscan's integrity, for example: or Beckscum's real contribution to the sport, or Ten Bob's ability to coach even a pub team. They must not question anything that might be detrimental to the vermin, it is a convoluted North Korea that these bland, doe-eyed morons support, not a football club.
As with anything in the real world, no football club is perfect. Every single club, from the Prem down to the Sunday league, all have their imperfections. But most supporters accept that. There will be elements in our history that would make unpleasant reading, but we don't bury our heads in the sands like the two red shirts do.
Throwing out the survivors of the Munich tragedy is brushed under the carpet. The Pisscan ordering other manager's to call back any loan players at Preston because they sacked his egotistical bully of a son.
The dippers and their murderous followers, the hacking into our accounts to see what we're doing and who we were looking at. All of these things are hidden from the glory-hunters, the plastic fans. These clubs don't want something like the truth to get in the way of the filthy lucre, so it is concealed and the drones from the far east plow on in their collective ignorance. Souvenir shirts, stadium tours, DVD's, posters etc, any and all kinds of exploitation will do the two most detestable clubs in the game's history.