The perfect fumble
Well-Known Member
- Joined
- 3 Jun 2012
- Messages
- 24,556
gary rats must be dones, with my ideas
1. A new sporting project , basketball
2. A new or redeveloped Old Trafford in new england
3. A New training ground ,indoor court to become good at basketball
4.Full redevelopment of the surrounding land to create a Manchester United World and amazing fan experience ,WTF ,haha man yoo world in florida
5. Pay off the debt and stop taking dividends until the above is done,haha ,no fucking chance, they are creaming off millions a season
Every time Neville utters the words "this is Manchester United" the cretin unwittingly nails the problem on its head. But the "this" in the above phrase is not as Neville believes, a football club, but a brand.
A brand almost entirely divorced from playing good football, winning games and collecting trophies.
The club's primary function these days, and has been for some time, is to make money from the brand, like PSG is trying to do.
The Manchester United brand has now transcended Manchester United football club.
Because the brand is so powerful, recognised the world over, people and corporations want to be associated with it, so the club continues to make loadsa money despite the team's poor performance. Besides, improving that performance in order to win titles, as Utd used to do, comes at a cost, a cost that does not automatically deliver a commensurate boost in revenue. A simple cost benefit analysis tells you that being there or there abouts, every now and then, does the job perfectly well, that's all that's required to keep the gravy train rolling.
In a model like this, shit stadium, shit training facilities, shit football only matter if they damage the brands commercial clout in the short to medium term, but they don't seem to be damaging the brand, revenues are up year on year, and this extraneous shit would be expensive to fix anyway, so fuck it, they're not getting fixed, why should they, when a sticking plaster will do.
Neville unconsciously recognises this shit show when he calls for Manchester United World. Perversely that's something the Glazers might actually take on board, if it can be done on the cheap. If their marketing people tell them it will further leverage the brand and open up a lucrative new income stream, they'll be all for it.
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