It's enjoyable, as it has been the last 10-times a new messiah has been wheeled out at the swamp, United scarf above the head and promises of a new era. It's genuinely amusing now.
It all goes back to 1992 and the beginning of the 'Premier League Era'. Specifically when the Sky money from Murdoch began flooding into the game and they were in the perfect position to capitalise and outspend everyone, just based on timing.
While doing so, they expanded Old Trafford with new tiers and seats to boost match day income, although it does look a bit like Stevie Wonder was let loose with a red lego set, it did put cash in the bank.
They could do as they pleased financially. Nobody could get near them and they when Abramovich changed the game in 2003, they tried to shut the door. It's too late now. The Premier League is a global billionaire play-ground, and they've been left behind. They certainly won't dominate like they once did, but the entitlement fucking reeks...
Roll on the next chump.