I think first of all it is correct to acknowledge that Vicky Kloss has been presented with a uniquely difficult challenge.
Human history had taught us again and again that whenever a new power first emerges it is undermined and derided in equal measure from the established order and those who serve it.
In the modern era no club has had as precipitous a rise as City have in the last four years. Granted Chelsea were propelled forward by Arbramovich's largesse, but they were already a Champions League fixture when he turned up. They were also very much part of the 'Sky 4' cartel, which added to their West London, media-centric location makes comparisons with us bear little scrutiny.
Add to this our location. We are neighbours, noisy neighbours if you will, with the sporting brand which, more than any other represents the status quo. Over a twenty year period united have built up such a powerful presence in the game on various fronts, that any challenge to their hegemony from nearby was always going to be treated with a degree of hostility. The harsh facts are that united fans account for a bigger proportion of supporters than any other club and it would be commercial suicide to adopt an editorial policy which ignored, or even went against that fact. Bums on seats dear boy, bums on seats.
If you then add into the mix our club's previous capacity for making fuck up after fuck and and it's easy to see why we weren't a safe bet for many journalists when deciding where to pin their colours to the mast. I imagine they have said to themselves: City are a threat to the established order, but not a safe bet to deliver the goods. I'll wait and see, but keep united on board in the meantime.
The reality is that we are being talked about in more respectful terms this season than hitherto and that process has been ongoing for the last two years since I would say, probably after that bile ridden 'Sunday Supplement' before we beat Fulham 4-1 ac Craven Cottage.
As the club's status continues to grow so will its ability to impose its will on these pond life, who display all the loyalty of a cat when push comes to shove. This process will be further accelerated as Chris in London has said, once Taggart vacates his position, for whatever reason, and a period of uncertainty comes into play at united.
I think the club should be a little more robust with the press (although who knows what goes on behind closed doors), but only up to a point. We have reticent owners who believe in doing the job quietly and it would certainly not be true to their vision of the club if we started banning people at will, like bully-boy down the road.
I say: perfectly acceptable job in the circumstances Vikky, but could do better.