jfmaille said:But I am wondering if the Club's current PR strategy is valid, or indeed if they have one at all. Whether we like it or not, City do not have an experienced PR chief, i.e someone who has been a journo him/herself and has the right connections .... and more importantly, someone who truly knows what being a journalist really is (You have to wonder why Chris Bailey "Head of Content" is really there for). I agree with "Keith Moon", the way they handled Sparky's dismissal proves that they truly do not know anything about PR. If we listen back to the different press conference/interviews soundbites from Cook/Mancini/Khaldoon et al., it is clear there was no consistency .... i.e noboby had briefed them, nobody went and said "this is the official Club line and you stick to it", nobody went and secured a proper press exclusive whereby a Club official would have gone to speak to a journalist and explained the a/b/c reasons behind the sacking and the closed the shop. Other journos would only have had to quote what would have been said in the original interview ... and that would have been the end of it. Journalists trust each other .... but they don't trust an OFFICIAL website ....
Also, is City's lack of aggression towards certain journalists linked with the (well-known) fact that someone from the PR team at City is involved with a member of the Press?
This is partly correct in that company policy should dictate a consistent message and all key employees should be well briefed and kept 'on message'. However the challenge that faces the PR Department at City is in dealing with opinion not fact.
So little journalism is fact based that the provision of fact by the club is to a large part irrelevant to the story and I'm afraid it's a little naive to suggest that any hack would play by the rule of quoting only an exclusive source set up by the club.
'A club official', 'a source close to the player' or the ubiquitous 'insider' would always be trotted out to counter the party line. This policy can be carried out with impunity as often as the journo's like as there is no possibility of recourse or sanction from the club.
I can't comment on the suggestion of improprietry in the PR Department but I would be staggered if any personal relationship was allowed to get in the way of a professional doing his or her job. It's a situation I've encountered on numerous occasions and it almost always ends in one or other employer making unreasonable demands on their employee to such an extent that one or either of the employees either steps aside or is moved.