What are City playing at?

Soulboy said:
jfmaille said:
I seem to remember that a certain section of Bluemooners were critical of our ex-Head of Communications (Paul Tyrrell) and his way of dealing with the Press.

People were quite happy to slate the Club's old policy of being in the journalists's faces everytime the Club got negative articles.

To be honest, in comparison to what we're reading these days, it is fair to say that the Club's response was a bit disproportionate and should have been more sensible sometimes.

But I am wondering if the Club's current PR strategy is valid, or indeed if they have one at all. Whether we like it or not, City do not have an experienced PR chief, i.e someone who has been a journo him/herself and has the right connections .... and more importantly, someone who truly knows what being a journalist really is (You have to wonder why Chris Bailey "Head of Content" is really there for). I agree with "Keith Moon", the way they handled Sparky's dismissal proves that they truly do not know anything about PR. If we listen back to the different press conference/interviews soundbites from Cook/Mancini/Khaldoon et al., it is clear there was no consistency .... i.e noboby had briefed them, nobody went and said "this is the official Club line and you stick to it", nobody went and secured a proper press exclusive whereby a Club official would have gone to speak to a journalist and explained the a/b/c reasons behind the sacking and the closed the shop. Other journos would only have had to quote what would have been said in the original interview ... and that would have been the end of it. Journalists trust each other .... but they don't trust an OFFICIAL website ....

Also, is City's lack of aggression towards certain journalists linked with the (well-known) fact that someone from the PR team at City is involved with a member of the Press?
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Good post mate. You clearly have some experience of the world of PR.

Like you, I too believe we are a bit short of credibility and presence in our media dealings. I still believe we need an "Alistair Campbell" type figure to take the media on, rather than constantly being reactive to them.

Maybe Mike Summerbee or Franny Lee could help in this direction, as they are usually very pro-active with any City matters in the media.

Other than that, how's about appointing a "heavyweight" from Fleet street as our representative?

I'm sure they would be more wary of a hard-bitten journo than they are the present time dealing with Ms Kloss...
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I vote Kinky ;-)
 
fbloke said:
Soulboy said:
Good post mate. You clearly have some experience of the world of PR.

Like you, I too believe we are a bit short of credibility and presence in our media dealings. I still believe we need an "Alistair Campbell" type figure to take the media on, rather than constantly being reactive to them.

Maybe Mike Summerbee or Franny Lee could help in this direction, as they are usually very pro-active with any City matters in the media.

Other than that, how's about appointing a "heavyweight" from Fleet street as our representative?

I'm sure they would be more wary of a hard-bitten journo than they are the present time dealing with Ms Kloss...
Click to expand...

I vote Kinky ;-)
Click to expand...

It's all just gone very quiet in this office! Wonder why?
 
No matter how good a PR man/woman is the PR tone is set by the CEO. The PR staff can only reinforce the messages coming out of the club from the CEO. He cannot create an image for the club if the messages that he tries to put forward is contradicted by his boss. The press will respond to the image projected by the CEO (and in football, the manager), not the PR guy.
 
Summerbee and Lee aren't smart enough.

Our PR team can live with differences in opinion, but what do you do when our owners are referred to as "desert rats" and their strategy as "blitzkrieg"?

Ultimately we live in a society that has coined the word gutter press for a reason.
 
We are the easiest target. Plenty to aim at. And there are a substantial number of people in the press who would not need asking twice to write something derogatory about Arabs, oil wealth, Italians, black Italians, people with a poorish use of English, foreigners, money, success etc. We cop for it on every count. Let 'em have their day, because the next few 'weeks' are ours.
 
When we were first taken over I thought the press were fairly positive - indifferent at worst - in talking about being another and a different challenger for the title. Even with that idiot who ended up being involved with Pompey for a few weeks talking bollocks day after day, al Fahim[?].

I feel all things changed the day we offered a massively stupid amount of money for Kaka - who is about a £25-30m player in my opinion - which was I think about £75m but was reported to be well over £100m. Messi isn't worth that much. It was arguably the stupedest day in the clubs history! I think from that day were have been criticised so badly that it's now getting ridiculous, but ultimately was our own doing from that Kaka deal.

Since then we've spent no more than £26m on any player. But we've damaged our own image and the press just love to slag us off, and I don't think - even with numerous trophies - it will ever be reversed.
 
First time poster! This thread is the best read all weekend im glad the fans at least realise we are in a real dog fight with the media. i think we just have to sit it out and start doing it on the pitch comm on City
 
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