There seems to be a flaw in the system that means if you buy tickets for linked friends and family on your account you will often get loyalty points credited for games you already get points for (where you have already got a ticket or season card credit for the game) anyone who has ever done this will see it in your history. this must be the reason that the highest points rungs seem to go up by more than the maximum ordinarily available per season on platinum/all cup schemes etc. I queried this with the club once and was told that the system does not allow them to differentiate so some will have benefitted for years.