I know but I’m talking about a beauty salon a couple of restaurants and a coffee shop and a bakery,and their increased overheads, all were in a position where they needed put prices up to a level they believed people would take your suggested action and not pay what they would need to charge to make a living. They chose to close or try and sell their business's. 2 of those shops are now standing empty one is a vape shop, one has been taken over.
Other shops that raised their prices are struggling because they have lost customers but their options are to tough it out or close, reducing prices isn’t an option without going under.