You do know that several thousand ticket prices have remained the same, some have even reduced, along with U16 prices being extended to include U18's, and U21's still saving substantially on adult prices with OAP's still less than half price, and apart from a couple of thousand high end seats, most have only increased by less than a quid per game, with a freeze last year. Do you really think there will be a ground swell of support for such action. I for one will be taking my son to next seasons games for less than £50 per game, bargain. The club will lose money overall with this slight increase, particularly when we have a choice as to whether you go Gold or Platinum, they don't force you there, nor do they do so with joining cup schemes. The real losers here are the high end seat occupiers on the second tier East and West stands, some of them have been wolloped again, but as ever, they have a choice, and the club have sought feedback via online questionaires regard various matters involving prices etc. I've certainly seen them and responded. There are unbelievable times ahead, be part of it as a supporter, or just be a fan...?!