IMO the biggest problem here is not giving those tickets away, it's a good thing to do and shows we support the community and various charities (we give tickets to charity groups who are collecting at the stadium, i know because i got a ticket while collecting for The Red Cross), its the location these tickets are. They are nearly always near to the front on any of the sides, most of the time they are camera level. Why not have a section of the 3rd tier designated for this? Although that would probably show one whole section of the 3rd tier being empty, so maybe not such a good idea, but giving in the 3rd tier, IMO, is the best option as it's not as obvious and doesn't (shouldn't) affect the atmosphere as much.