Our marketing team are at it again

The fact that we have so many people on here telling us how uninterested they are in Champions League and they can’t be arsed attending this shite, corrupt competition, leaves the club in a position to try to attract other supporters. In a way, I like the naive excitement that tourists bring to Champions League nights. It can actually help the atmosphere.
I’m guessing, in the main, the fans who don’t attend Champions League games are a bit ‘been there, done it’ types so I’m happy if these people can bring some more energy to these games.
 
...ffs. Someone reign them in or ditch the no-mark agencies they use.

Got more than 5,000 followers? Great, the club want you to showcase what the authentic match day experience is like at City.

I’ll buy you pints for the year if your match day experience content is a video happy slapping Hugh Ferris at halftime.

https://www.prweek.com/article/1663...encers-build-hype-champions-league-home-games
@twosips I'll get you pints next year as well for a closed fist.
 
Well i am not, nor ever will be, on twatter or instagram so no idea what they are?
They are generally one of two types:

1. Computer programs designed to mimic human social media activity engaging with designated content.
2. Paid human-managed social media accounts engaging with designated content.

Both are intended to create the appearance of a following, inflating social engagement beyond actual influence. Since social influence is now often associated with online following, this is a tactic used to create the appearance of support and substantiation of a movement of like-minded people.

It is actually nothing new. The concept has been employed for centuries: paying individuals to falsely convey affinity to a movement or idea, with the intention of falsely inflating the importance or support of that subject.

It’s now just much easier to do because approximating a living entity (human being posting on various social media platforms) can now be more easily manufactured, at very low cost, and at very high volume.
 
They are generally one of two types:

1. Computer programs designed to mimic human social media activity engaging with designated content.
2. Paid human-managed social media accounts engaging with designated content.

Both are intended to create the appearance of a following, inflating social engagement beyond actual influence. Since social influence is now often associated with online following, this is a tactic used to create the appearance of support and substantiation of a movement of like-minded people.

It is actually nothing new. The concept has been employed for centuries: paying individuals to falsely convey affinity to a movement or idea, with the intention of falsely inflating the importance or support of that subject.

It’s now just much easier to do because approximating a living entity (human being posting on various social media platforms) can now be more easily manufactured, at very low cost, and at very high volume.
So a bit like a football club repeating that they have 654 million fans?
 

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