Our marketing team are at it again

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Blue Smarties

Well-Known Member
Joined
10 Aug 2008
Messages
27,280
...ffs. Someone reign them in or ditch the no-mark agencies they use.

Got more than 5,000 followers? Great, the club want you to showcase what the authentic match day experience is like at City.

I’ll buy you pints for the year if your match day experience content is a video happy slapping Hugh Ferris at halftime.

https://www.prweek.com/article/1663...encers-build-hype-champions-league-home-games

The Premier League champions have run an ad on influencer marketing platform Tribe, asking for posts to "get across the great atmosphere of the Etihad".

The brief opens by admitting that Man City’s Champions League draw "has given us three relatively unknown teams" in Dynamo Zagreb, Shakhtar Donetsk and Atalanta, which means the club’s "core fans are less likely to attend".

The club would like to identify male students, young professionals and those new to Manchester (aged 18 to 55) to post content that can "tell an authentic and genuine story of what it’s like to be at a game".

To apply, influencers with at least 5,000 followers need to submit a shot that showcases "the electrifying atmosphere that only Champions League live football matches can deliver".
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At Qualifying CL games there are thousands and thousands of young foreigners, which I guess can only be students because there aren’t many tourists in Manchester in October, with selfie sticks. The club obviously want to attract more of them. If they weren’t here there’d be a similar crowd to a Carabou Cup crowd.
 
Woeful from the club, but the following statement in the article is simply untrue:-

"Liverpool, Chelsea and Tottenham – usually sell out of tickets for their home fixtures minutes after sale periods open."
 
blueste41 said:
Woeful from the club, but the following statement in the article is simply untrue:-

"Liverpool, Chelsea and Tottenham – usually sell out of tickets for their home fixtures minutes after sale periods open."
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51k at Spurs, 49k at City.

50k midweek attendances for routine CL group games is pretty damn good. When we were at Maine Rd, midweek Cup crowds topped out at 25k. Our support has grown, and is still growing.
 
The fact that we have so many people on here telling us how uninterested they are in Champions League and they can’t be arsed attending this shite, corrupt competition, leaves the club in a position to try to attract other supporters. In a way, I like the naive excitement that tourists bring to Champions League nights. It can actually help the atmosphere.
I’m guessing, in the main, the fans who don’t attend Champions League games are a bit ‘been there, done it’ types so I’m happy if these people can bring some more energy to these games.
 
Blue Smarties said:
...ffs. Someone reign them in or ditch the no-mark agencies they use.

Got more than 5,000 followers? Great, the club want you to showcase what the authentic match day experience is like at City.

I’ll buy you pints for the year if your match day experience content is a video happy slapping Hugh Ferris at halftime.

https://www.prweek.com/article/1663...encers-build-hype-champions-league-home-games
Click to expand...
@twosips I'll get you pints next year as well for a closed fist.
 
Mad Eyed Screamer said:
Well i am not, nor ever will be, on twatter or instagram so no idea what they are?
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They are generally one of two types:

1. Computer programs designed to mimic human social media activity engaging with designated content.
2. Paid human-managed social media accounts engaging with designated content.

Both are intended to create the appearance of a following, inflating social engagement beyond actual influence. Since social influence is now often associated with online following, this is a tactic used to create the appearance of support and substantiation of a movement of like-minded people.

It is actually nothing new. The concept has been employed for centuries: paying individuals to falsely convey affinity to a movement or idea, with the intention of falsely inflating the importance or support of that subject.

It’s now just much easier to do because approximating a living entity (human being posting on various social media platforms) can now be more easily manufactured, at very low cost, and at very high volume.
 
SebastianBlue said:
They are generally one of two types:

1. Computer programs designed to mimic human social media activity engaging with designated content.
2. Paid human-managed social media accounts engaging with designated content.

Both are intended to create the appearance of a following, inflating social engagement beyond actual influence. Since social influence is now often associated with online following, this is a tactic used to create the appearance of support and substantiation of a movement of like-minded people.

It is actually nothing new. The concept has been employed for centuries: paying individuals to falsely convey affinity to a movement or idea, with the intention of falsely inflating the importance or support of that subject.

It’s now just much easier to do because approximating a living entity (human being posting on various social media platforms) can now be more easily manufactured, at very low cost, and at very high volume.
Click to expand...
So a bit like a football club repeating that they have 654 million fans?
 
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