City or Liverpool to displace Utd as Prem League's top earning club

Marvin

Well-Known Member
Joined
9 Jan 2006
Messages
46,683
https://www.bbc.co.uk/sport/football/51092320

It's old news in one sense. Deloitte are just collating data from football clubs financial accounts and we already knew that City were set to surpass Man Utd this season. This season City's deal with Puma kicks in which will add an approx £45m to City's revenue.

What I didn't know was that Liverpool are close too.

2018/19
Man Utd-£627m
Man City-£538m
Liverpool-£533m

This season Utd are forecasting £560m-£580m due to missing out on the Champions League so City's Puma deal should see us overtake them. But Liverpool are close too, however that was on the base of a season which saw them win the Champions League. Can they repeat that again?

Revenue generation is important because it underlies transfer activity. This is why for the last decade Man Utd have been able to consistently outbid City on transfers and wage deals for players. We don't know whether City will look to increase our transfer and wage spend to reflect increases in revenue or whether City will look to just take the profits.
 
This is an example of why PL clubs dont really give a fuck about VAR or empty seats at games.

When a club can win fuck all for donkeys years like Spurs and still turn over hundreds of millions then all that matters is being a part of the club and doing nothing to rock that boat.

Literally just being in the PL guarantees you a spot on that list these days and for the majority of them clubs the aim each season is just to stay up!
 
This is an example of why PL clubs dont really give a fuck about VAR or empty seats at games.

When a club can win fuck all for donkeys years like Spurs and still turn over hundreds of millions then all that matters is being a part of the club and doing nothing to rock that boat.

Literally just being in the PL guarantees you a spot on that list these days and for the majority of them clubs the aim each season is just to stay up!
In one sense yet, but the stadium is the stage. It's damaging for a club's image to play football to the backdrop of empty seats.

Neither Man Utd, Man City or Liverpool have that problem. For the first time in a long time there are signs that Man Utd's fanbase is starting to decline, however that is reversible. VAR is potentially damaging generally to the image of the game and I think UEFA are aware of that and will be making changes to the underlying rules in the Summer.
 
Well they're looking at splurging again in the transfer market not sure of the balance of Rojo - Fernandes but wasnt he 63 Million in the summer, id give you 2 wafers and an after eight for Rojo!
They might not be done there either, its going to make another hole in their accounts for sure.
I suggest both City and Liverpool can overtake them this financial year.
Liverpool can get to the CL final again this year and so might we, theres a lot riding on this Real Madrid game(s).
 
Trust the Guardian to report 'Abu Dhabi-owned Manchester City' and Liverpool threatening Man Utd's dominance.

Well they're looking at splurging again in the transfer market not sure of the balance of Rojo - Fernandes but wasnt he 63 Million in the summer, id give you 2 wafers and an after eight for Rojo!
They might not be done there either, its going to make another hole in their accounts for sure.
I suggest both City and Liverpool can overtake them this financial year.
Liverpool can get to the CL final again this year and so might we, theres a lot riding on this Real Madrid game(s).
I think Utd need to qualify for the CL or their decline could accelerate. They have two shots at it through the league and the Europa League.

We need Chelsea to get their act together and keep them out in the league, and Arsenal/Wolves to perform in the Europa league. The Europa League looks like their best way back.
 
Last edited:
City are 6th in the 2020 Deloitte Football Money table with revenues of £610.6mill.

City have dropped 1 place in the table after PSG over took City with revenues if £635.9mill. (I never knew League 1 was so popular around the World? ;-) )

The Scousers are closing in on City's revenue. Their revenue was £604.7mill

The Rags revenue is £711.5mill.

Barcelona are top. £840.8mill.

Or £240mill more than City.

Revenue increases.18 to 19.(stand corrected)

PSG. 94mill. (WTF!)
United. £46mill.
Liverpool £89mill. (worrying)
City 43mill.

Link to the PDF report below.

ABC865-A4-0-D48-4-A8-B-9-B44-5-D967810-E382.jpg


Deloitte Football Money League 2020 report. https://www2.deloitte.com/content/d...te-uk-deloitte-football-money-league-2020.pdf
 
City are 6th in the 2020 Deloitte Football Money table with revenues of £610.6mill.

City have dropped 1 place in the table after PSG over took City with revenues if £635.9mill. (I never knew League 1 was so popular around the World? ;-) )

The Scousers are closing in on City's revenue. Their revenue was £604.7mill

The Rags revenue is £711.5mill.

Barcelona are top. £840.8mill.

Or £240mill more than City.

Revenue increases.18 to 19.(stand corrected)

PSG. 94mill. (WTF!)
United. £46mill.
Liverpool £89mill. (worrying)
City 43mill.

Link to the PDF report below.

ABC865-A4-0-D48-4-A8-B-9-B44-5-D967810-E382.jpg


Deloitte Football Money League 2020 report. https://www2.deloitte.com/content/d...te-uk-deloitte-football-money-league-2020.pdf
When you consider the close proximity of the Scum to us, we are not doing too badly. Add both Clubs revenue together and Greater Manchester pisses on all other cities apart from probably London and that doesn't count in my eyes as there are far too many teams.
 
City are 6th in the 2020 Deloitte Football Money table with revenues of £610.6mill.

City have dropped 1 place in the table after PSG over took City with revenues if £635.9mill. (I never knew League 1 was so popular around the World? ;-) )

The Scousers are closing in on City's revenue. Their revenue was £604.7mill

The Rags revenue is £711.5mill.

Barcelona are top. £840.8mill.

Or £240mill more than City.

Revenue increases.18 to 19.(stand corrected)

PSG. 94mill. (WTF!)
United. £46mill.
Liverpool £89mill. (worrying)
City 43mill.

Link to the PDF report below.

ABC865-A4-0-D48-4-A8-B-9-B44-5-D967810-E382.jpg


Deloitte Football Money League 2020 report. https://www2.deloitte.com/content/d...te-uk-deloitte-football-money-league-2020.pdf

Next Year will see the PUMA deal kick in with our accounts, so that will hopefully add a few more Pounds to the Coffers. The Main thing to take from this is how far behind we are in Match Day revenue to the rest of the top 6.
 
Next Year will see the PUMA deal kick in with our accounts, so that will hopefully add a few more Pounds to the Coffers. The Main thing to take from this is how far behind we are in Match Day revenue to the rest of the top 6.

On the one hand, I take comfort that our match day revenue is lower than the rest of the Top 6 - means we are not fleecing our fans as much as the rest of them are. I think our corporate hospitality income is where we fall behind and could do better. Not sure of the demand though.
Be careful what you wish for - not sure the fan base would accept significant increases to ticket prices given the general outcry when season ticket prices rise by £30+ per year (for the modest increase in income, I think this is a faux pas by the club FWIW).
 
Some quotes from the report

"Liverpool are expected to retain seventh place in next year’s Money League, particularly if the club captures its first Premier League title and enjoys a run to the latter stages of the Champions League once again. Whilst it is unlikely that Liverpool will improve its placing next year due to new commercial deals signed by Manchester City, long-term ambitions of a top five Money League position in future editions are not unrealistic."


"With City signing a kit manufacturer deal with Puma, starting in 2019/20, reportedly delivering a significant uplift on their previous deal with Nike and recently announcing a new deal with a training kit partner, Marathonbet, we expect commercial revenue to increase in the next edition of the Money League. Were this to be twinned with an extended run into the latter stages of the Champions League, it is likely that City may return to the Money League top five once again, albeit potentially not at the expense of PSG, but its great Manchester rivals; something that some thought impossible a decade ago."
 
The biggest shock really is how close Tottenham are based on their trophy haul of recent seasons. I mean they've won nothing of note for 30 years and no championship for 60 years. The only reason is where they're based, and good management of course.
 
Next Year will see the PUMA deal kick in with our accounts, so that will hopefully add a few more Pounds to the Coffers. The Main thing to take from this is how far behind we are in Match Day revenue to the rest of the top 6.

I’m not sure match day revenue is the main thing to take from this (although it is a factor). Barca are streets ahead of the rest and the biggest factor in their growth is an expansion in merchandise. PSG have seen very big growth through better deals with global partners and an innovative approach to merchandising.
 
Some quotes from the report

"Liverpool are expected to retain seventh place in next year’s Money League, particularly if the club captures its first Premier League title and enjoys a run to the latter stages of the Champions League once again. Whilst it is unlikely that Liverpool will improve its placing next year due to new commercial deals signed by Manchester City, long-term ambitions of a top five Money League position in future editions are not unrealistic."


"With City signing a kit manufacturer deal with Puma, starting in 2019/20, reportedly delivering a significant uplift on their previous deal with Nike and recently announcing a new deal with a training kit partner, Marathonbet, we expect commercial revenue to increase in the next edition of the Money League. Were this to be twinned with an extended run into the latter stages of the Champions League, it is likely that City may return to the Money League top five once again, albeit potentially not at the expense of PSG, but its great Manchester rivals; something that some thought impossible a decade ago."

Liverpool have just signed a more lucrative kit deal (reportedly £70m p.a. compared to our £60m) but that might not kick in until the year after?
 
On the one hand, I take comfort that our match day revenue is lower than the rest of the Top 6 - means we are not fleecing our fans as much as the rest of them are. I think our corporate hospitality income is where we fall behind and could do better. Not sure of the demand though.
Be careful what you wish for - not sure the fan base would accept significant increases to ticket prices given the general outcry when season ticket prices rise by £30+ per year (for the modest increase in income, I think this is a faux pas by the club FWIW).

I totally agree, I don't think there is any more money that we can squeeze out of your average match going Fan. I just hope City keep to this, the little Increases each Year aren't even scratching the Surface.
 
With Liverpool increasing the Anfield capacity to 60,000 and the vast majority of their ticket sales being match day ticket sales and the expense of season tickets, Liverpool's match day revenues will keep on increasing.

There are a number of options to increase our match day revenues in the future. City will have looked at all options.

1. Keep the Etihad capacity as it is and continue increasing season ticket and match day ticket prices. :-(
1. Increase the capacity of the Etihad significantly, keep season tickets and match day tickets affordable so they continue selling, and drive further matchday revenue via match day sales, including food, drink, merchandise, and more competitively priced hospitality packages that would more corporate customers. That's where the real match day money is, apparently?
3. Looking at other areas of (non) match day revenue outside the Etihad stadium. For 10 years the Collar site and land around the stadium has stood empty most of the year, returning piece meal parking on match days and not much else, when other far more profitable revenues steams on match days and on non match days could and should have been created by now. 10 years! Temporary bars and restaurants, like Box Park and Hatch, large indoor marquees, seating 100's or 1000's of Citys fans, like they have at the Munich Beer Festival, where fans can have a drink and eat food before and after the match, staying dry and warm, with live music, etc. That would also attract people who just want to go there to drink, eat and to listen to some music. The containers and marquees wouldn't cost much to erect, place, maintain, and to remove. During the Summer Months the Collar site could host Beers festivals, Makers Markets, Food Markets, Music events, etc. These ideas and more would bring in additional revenue to the club. There is a huge and young city centre population 10 minutes away by tram and 20 minutes away by foot. And throughout late Spring and Summer they are going to events throughout the city centre spending their money. Yet 10 minutes away (by tram) there is a huge empty parcel of land next to the Etihad stadium doing and returning nothing. Why?
 
Last edited:
The lovable Liverpool Echo headline.

FSG and the £90m change that helped Liverpool catch Man City
Liverpool finally return to their position in the Deloitte Money League after 10 years
 

Don't have an account? Register now and see fewer ads!

SIGN UP
Back
Top