With Liverpool increasing the Anfield capacity to 60,000 and the vast majority of their ticket sales being match day ticket sales and the expense of season tickets, Liverpool's match day revenues will keep on increasing.
There are a number of options to increase our match day revenues in the future. City will have looked at all options.
1. Keep the Etihad capacity as it is and continue increasing season ticket and match day ticket prices. :-(
1. Increase the capacity of the Etihad significantly, keep season tickets and match day tickets affordable so they continue selling, and drive further matchday revenue via match day sales, including food, drink, merchandise, and more competitively priced hospitality packages that would more corporate customers. That's where the real match day money is, apparently?
3. Looking at other areas of (non) match day revenue outside the Etihad stadium. For 10 years the Collar site and land around the stadium has stood empty most of the year, returning piece meal parking on match days and not much else, when other far more profitable revenues steams on match days and on non match days could and should have been created by now. 10 years! Temporary bars and restaurants, like Box Park and Hatch, large indoor marquees, seating 100's or 1000's of Citys fans, like they have at the Munich Beer Festival, where fans can have a drink and eat food before and after the match, staying dry and warm, with live music, etc. That would also attract people who just want to go there to drink, eat and to listen to some music. The containers and marquees wouldn't cost much to erect, place, maintain, and to remove. During the Summer Months the Collar site could host Beers festivals, Makers Markets, Food Markets, Music events, etc. These ideas and more would bring in additional revenue to the club. There is a huge and young city centre population 10 minutes away by tram and 20 minutes away by foot. And throughout late Spring and Summer they are going to events throughout the city centre spending their money. Yet 10 minutes away (by tram) there is a huge empty parcel of land next to the Etihad stadium doing and returning nothing. Why?
