Email from our CEO

mccity said:
Saying he 'wants' to do it is a more personal touch that makes it seem like his heart is in the right place. Without it, it comes across as rather robotic and authoritative. The former is more submissive and the latter is indifferent and dominant.

Normally with an apology you want to be submissive. It's a way of saying, 'I'm sorry, and I'll let you be the controlling party in how you feel about this thing and react to the apology, given I was the one who screwed up.' Being more dominant in an apology is almost demanding forgiveness.

When he was giving the interview about FFP, that's when you don't want him using the word 'want'.
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Filling messages with fluff sounds insincere. 'I want... ' is simply incorrect too. It is an intention, not an act. It is similar to "I would like to confirm... '. It should be," I confirm... ". The writer comes across as pompous in some instances when using fluff.

You don't act submissive. Complainants want you to get to the point, deal in facts only and acknowledge wrongdoing. Of course, you can soft soap things a tad. Your approach is more akin to how you apologise to the missus or one of your children.

NB I have read the email. No issues with it all (apart from the fluff, of course).
 
Manc in London said:
Filling messages with fluff sounds insincere. 'I want... ' is simply incorrect too. It is an intention, not an act. It is similar to "I would like to confirm... '. It should be," I confirm... ". The writer comes across as pompous in some instances when using fluff.

You don't act submissive. Complainants want you to get to the point, deal in facts only and acknowledge wrongdoing. Of course, you can soft soap things a tad. Your approach is more akin to how you apologise to the missus or one of your children.

NB I have read the email. No issues with it all (apart from the fluff, of course).
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I mean the bolded answers the question. This wasn't meant to be a corporate apology. This was meant to be a personal one towards a bunch of people with the kind of emotional attachment that is on a par with family members. The fans aren't complainants who want answers, they're angry and let-down folk who want to believe that the club they support actually considers them important.

A personal, submissive apology is the right way to go. Straight to the point authoritative ones very rarely get anywhere on this kind of level. That's why John Henry did a video shoot for his apology. To make it seem personal and submissive.
 
mccity said:
I mean the bolded answers the question. This wasn't meant to be a corporate apology. This was meant to be a personal one towards a bunch of people with the kind of emotional attachment that is on a par with family members. The fans aren't complainants who want answers, they're angry and let-down folk who want to believe that the club they support actually considers them important.

A personal, submissive apology is the right way to go. Straight to the point authoritative ones very rarely get anywhere on this kind of level. That's why John Henry did a video shoot for his apology. To make it seem personal and submissive.
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Nope. Not at all. It is ironic as "I would like..." actually sounds more corporate. You may as well thrown-in "at the end of day" and other sentence fillers.

When I apologise to the missus next time, I will say "I would like to apologise". I think she would rather I said "I apologise" or "I am sorry".

Fluff is fluff. Most of us see through it as unnecessary waffle.
 
Manc in London said:
Nope. Not at all. It is ironic as "I would like..." actually sounds more corporate. You may as well thrown-in "at the end of day" and other sentence fillers.

When I apologise to the missus next time, I will say "I would like to apologise". I think she would rather I said "I apologise" or "I am sorry".

Fluff is fluff. Most of us see through it as unnecessary waffle.
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No. It's important that when you screw up big time to be clear that you want to apologise, and not that you are doing it out of obligation. That's why they say it. We can argue it until the cows come home but there's a reason why whatever top PR firm City used stuck it in there.

Adding you want to or would like to is a must have for apologies for serious misdemeanours. It's stupid on casual stuff but at this level people care more for emotional intent than just words.
 
Did anybody really think for a minute that Soriano wrote one word of that email? It was probably written by a PR person or even his secretary or PA.

As for the ‘stakeholders’ bit, when our own Department for Education (or it could be of Education this week, they do like to change it) says stakeholders when talking about pupils what can we expect! Can you imagine a 5 yr old stakeholder?

Having said that it’s done now. It has left me with a nasty taste and a heavy heart for the future of the team I have supported for 67 years but it won’t stop me fighting to the end! I’m a Blue I will never give in. :-)
 
I see it as a very ploy attempt to try and get the fans back onside , lets not forget that this football club less than 72 hours ago wanted to get into bed with its enemy , and completely alienate it's entire fan base in one fell swoop.
 
They had to apologise? All’s it needed was an explanation, the only ones that should be apologising are those who were guilty of dreaming up this farce.
 
jacobsdad said:
I see it as a very ploy attempt to try and get the fans back onside , lets not forget that this football club less than 72 hours ago wanted to get into bed with its enemy , and completely alienate it's entire fan base in one fell swoop.
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Didn’t alienate me, but I’m probably not a super fan like you, so that’s the entire fan base minus 1
 
"No bloody apology, Arsenal did one, Liverpool did one..."
Some genuinely just wanted to hear it(admitting the mistake and an apology) with some explanation. Some people have already decided how they are going to take whatever is said, no matter what, which makes it a pointless exercise even reading it.

Same with the(I assume) video message to the wider fanbase when it comes. Picked apart and spun into a negative, "not sincere enough" etc.

People are free to do that though if it helps them get over it. They should just not make the mistake of trying to speak for everyone though, as tends to happen when emotions are high.
 
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jacobsdad said:
I see it as a very ploy attempt to try and get the fans back onside , lets not forget that this football club less than 72 hours ago wanted to get into bed with its enemy , and completely alienate it's entire fan base in one fell swoop.
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OK let's assume that Mr Perez is telling fibs when he says:

"The Manchester owners have started a campaign of manipulation, that we will end the leagues. I will not say which club."

Let's assume we went in with no subterfuge in mind. What would you have done had Real Madrid, Barcelona, Man Utd etc said we are exiting the CL. In or out? I would say out but not for your reasons. I say out because it was doomed to fail. But had it had a chance you would be obliged to accept or we'd soon be 2nd rate. That is an argument against the ESL but an argument to be in it. And no that's not a contradiction.
 
Eccles Blue said:
Did anybody really think for a minute that Soriano wrote one word of that email? It was probably written by a PR person or even his secretary or PA.

As for the ‘stakeholders’ bit, when our own Department for Education (or it could be of Education this week, they do like to change it) says stakeholders when talking about pupils what can we expect! Can you imagine a 5 yr old stakeholder?

Having said that it’s done now. It has left me with a nasty taste and a heavy heart for the future of the team I have supported for 67 years but it won’t stop me fighting to the end! I’m a Blue I will never give in. :-)
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You’ve been going longer that me, I’m but a babe in arms, we were obviously put in a difficult situation I’d like to think they did what they thought was best for the club, as a retired MD sometimes you’ve got to react when the bullets are flying, I’ll probably never know all the ins and out, but no real damage done.
 
TheThirdDeano said:
People need to chill the fuck out with the virtue signaling and trying to make out theyre the biggest victim in this.

especially as nothing actually happened and no damage was caused beyond a few pair of pants pissed over nothing
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I’m only on my 3rd flounce and I’ve not stamped my feet yet, hearing the CEO’s of the red shirts is making me feel sick though.
 
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