Radio 2 - who's it aimed at?

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trumpton

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Just thought about this following the Ken Bruce thread.

Who actually listens to BBC radio? I'm late 40's, and consider myself of fair intelligence. I'm way too old for radio 1 and I'm either too young or seemingly too thick to contend with the content on radio 2. Caught 30 minutes on Monday lunchtime talking about nothing but sweat! Is it just a nostalgia channel where they wheel out a host of former radio 1 presenters to make you pine for your younger years.

I just don't get it.
 
the average age of it's listeners is 54 and it has a remit to target listeners over 35 yrs

bar that I could not answer as I don't listen to it to know what it plays
 
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trumpton said:
Just thought about this following the Ken Bruce thread.

Who actually listens to BBC radio? I'm late 40's, and consider myself of fair intelligence. I'm way too old for radio 1 and I'm either too young or seemingly too thick to contend with the content on radio 2. Caught 30 minutes on Monday lunchtime talking about nothing but sweat! Is it just a nostalgia channel where they wheel out a host of former radio 1 presenters to make you pine for your younger years.

I just don't get it.
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Radio 2 is full of Jezzer Vine shite after 12. He talks about the most absurd bollocks imagineable. I start frothing at about 11:30 when he hijacks Ken's show to inform us of the nonsense he will flood the airwaves with for the next two hours. Telly on at 12.
 
trumpton said:
Just thought about this following the Ken Bruce thread.

Who actually listens to BBC radio? I'm late 40's, and consider myself of fair intelligence. I'm way too old for radio 1 and I'm either too young or seemingly too thick to contend with the content on radio 2. Caught 30 minutes on Monday lunchtime talking about nothing but sweat! Is it just a nostalgia channel where they wheel out a host of former radio 1 presenters to make you pine for your younger years.

I just don't get it.
Click to expand...
Wife listens to Radio 2 online sometimes. It gets on my nerves a bit, all that talking, I think, just play some fucking music you smug well paid, upper middle class cunts :)
 
Dave Ewing's Back 'eader said:
Radio 2 is full of Jezzer Vine shite after 12. He talks about the most absurd bollocks imagineable. I start frothing at about 11:30 when he hijacks Ken's show to inform us of the nonsense he will flood the airwaves with for the next two hours. Telly on at 12.
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I must be the target age range because when I saw that the first thing I thought of was Kojak.
 
antspider said:
So much bloody "hip hop" rap shit now,, I struggle to find a music station I like..
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not so much in the evenings. I do think there seems to be a recent management policy of including more stuff which you might expect on 1 Extra, maybe trying to bring more of da yoof in to listen? Probably misjudged.

Always enjoy Marc Riley, Gideon Coe, Iggy, Tom Robinson. And Lauren Laverne the cheery Mackem in the mornings.
 
IT is targetting former R1 listeners that have moved onto R2 as they can't stand the new wave of crap music that R1 plays and for this reason, they are employing many former R1 star DJ's to make it seem like a comfortable move.

tbh I listen to R4 until they have sufficiently annoyed me with their Paxman impressions and then I listen to my own preferred musical shite on the iPod for the rest of the day.
 
urban genie said:
the average age of it's listeners is 54 and it has a remit to target listeners over 35 yrs

bar that I could not answer as I don't listen to it to know what it plays
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Aimed at the great unwashed with no particular interest in any specific genre of music but then that is what Auntie is paid to do and what Auntie does best.
 
Citizen of Legoland said:
I wouldn’t be without Spotify now. The only radio I listen to is whatever station the car is tuned into while I am connecting my phone audio for Spotify.
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Yeah streaming radio is the best. Zero chatter. And you choose what kind of music. Same as TV.
Live radio and TV can fuck right off for me.
 
bluealf said:
IT is targetting former R1 listeners that have moved onto R2 as they can't stand the new wave of crap music that R1 plays and for this reason, they are employing many former R1 star DJ's to make it seem like a comfortable move.
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Essentially this is what happened with me.

As I said in the Ken Bruce thread, I would listen to Radio 2 at work.

Previously, Rafio 1 was the station of choice, but we all decided to change when Mark and Lard stopped doing the afternoon show on Radio 1

Switched to Radio 2 and we were all relatively impressed - Terry Wogan was decent, as was Ken Bruce.
Jeremy Vine wasn't as annoying back then as he didn't seem to have as much self importance as he does now.

Steve Wright was tolerable and I think after him it was Simon Mayo who, again, was okay - apart from his football team!!

Somebody has said the target age is 54 - well I'm 53 and on the whole I don't mind it and the music played.

Yes some of the presenters are annoying.........but most of them are ones who have moved from Radio 1 - Zoe Ball, Scott Mills, Sarah Cox

It's still the station I listen to most by a long way and I think it caters for generally inoffensive, middle of the road music.

The thing I often wonder is how bands/artsists feel when they end up on mainstream Radio 2 - what I mean by that is when people like Paul Weller, John Lydon, Bono (before he became a nobhead) Bob Geldof etc, when they started out they were angry young men, trying to say something through their songs

I bet back then, they never thought they would end up being played on Radio 2!!
 
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