Chris in London
Well-Known Member
- Joined
- 21 Sep 2009
- Messages
- 13,832
The point being is that just because United may have casual supporters throughout the world, how do they monetise them? They ain’t turning up for games or buying tat in the souvenir shop. TV money is where it’s at, City have qualified for the champions league every year since 2011. United, Liverpool, Arsenal. Spurs etc haven’t. They have also made the last 16 consistently since 2014 and also made the semis and finals 4 times in the last decade. Add that also winning the Premier league title 7 times since 2012. All that turns into extra air time on tv and prize money at the end of it. Then you have the sponsorship deals that come in because companies want to be associated with success. City’s ceo embarked on a strategy of signing deals with smaller sponsors but doing so in high quantity.
All this on the bottom line stacks up into money, standing still and believing that their clubs will always be some historical cash cow has been the mistakes made by teams that play in red. All the while City’s owners are constantly looking at how they can grow the club further. Keep an eye out for the biggest arena in Europe opening in December next to City’s ground and then a hotel opening up when the expanded North stand is opening up. City can’t possibly have bigger revenue than United though can they?
Just an example.
im in Italy at the moment. We went to the leaning tower of Pisa. Outside were the usual stores selling tourist tat including knock off replica shirts.
every one had Messi, Neymar and Ronaldo National shirts, some had PSG shirts, some had Bayern, Real, Inter, Juve. One or two Salah’s.
Every single one had a City Haaland shirt. Not a single rag shirt anywhere.
of course, ever if they did the rags don t monetise these directly because they are knock off shirts. But these traders know what is selling and what is not.
I viewed it as a sign of which way the wind is blowing.