The individuals who write this shit, are being pulled up on it. If they think they can lie through their teeth & get pats on the back for it, they can continue without a conscience, but if they know that a certain percentage of us are watching & calling them out on it, then it is bound to make them think. And no matter how much they defend their opinions, if they write something dishonest, at least they know, that we know, what they are doing.
That will make anyone with any shred of decency, have a slight doubt about what they are doing, even if they don't admit it.