Dubai Blue said:
jma said:
AD4 said:
So jma what is the reason?
A purely cynical decision by someone at the club/the club as a whole to show how good at business they can be. Make no mistake, at least one person at the club, probably more, will see their stock rise considerably if they can show that revenues from 'normal' tickets have risen by a big percentage over, say, a five year period.
Even though, in the larger scheme of things, it is totally irrelevant to the club's operations and success.
My worry though is that it is not the decision of a tiny amount of people who have a personal/career reason to show that they can increase the amount squeezed out of fans and that such an attitude/ethos might have come from the very top. Which, if is the case, means that it is here to stay. It is also very sad when you compare it to the rhetoric from the owners re the fans when they arrived.
But, regardless of where it has come from it is just an exercise in increasing certain figures on balance sheets and percentages elsewhere. Purely because they can do so and purely because that is what is seen as 'good business'.
Very sheep like and a real shame that the attitude reflects that we, those who kept the club going, are seen as nothing more than commodities to be exploited, despite what anyone says.
It's certainly a concern because, as you say, if this is part of a wider all-encompassing strategy then everyone will begin to feel its effects eventually, including all the 'I'm alright Jack' brigade.
The other defence that annoys me is when people say "it's simple supply and demand", as though City are legally bound to ramp up their prices every time another 100 'customers' show an interest in purchasing their 'product'. City aren't a publicly listed company with a duty to maximising their revenues for the sake of their shareholders. If the club deems £35 to be a reasonable charge for a ticket then it can charge that price regardless of the amount of people that want to buy it. Nothing can stop them doing that, including the laws of supply and demand.
I agree with much of what jma says, but it is still about getting more revenue into the club, I don't think its driven by FFP, or our owner wanting to "break even", its about a simple business model to make a company profitable.
Its my view that the club are now aiming at a very different market than the one we have had until now in our history, its one we won't like, its the market united have, the day tripper market.
I'm a long term season ticket holder (and I fully expect that to come to an end in the next few years, I said the same the year after we were taken over), but I'm useless revenue wise to the club, and they know it, because like many other season ticket holders, I only buy a season ticket, I spend next to bugger all at the club otherwise, I refuse to pay for grossly inflated and inferior food and drink, I don't buy much merchandise (and I'll usually buy from the cheapest source not the club if I do), and I don't buy matchday programmes, so my match day revenue to the club is about £30 per home game. If I can''t go, my ticket will be used by someone else, again at no extra revenue to the club (again I doubt I'm alone), and usually for a small fee that we agree on, but always less than face value.
So my matchday worth to the club is @£30 x 2 = @£60
The daytripper however, comes once or twice a season, usually brings family, say an average of 4 people, 2 adults, 2 kids. On a match day they will buy a programme £5, they will be catered for in the stadium, say 4 pints and 4 soft drinks, £25, food for 4 £20, plus tickets £160, they'll probably go in the shop and might spend £50.
So their matchday worth to the club is @£260 (at least double what they get from me).
Until now the club couldn't afford to dump their loyal supporter base for this new market, but now we are champions, they can test the water, if we remain succesful then its the way to go revenue wise.
This day tipper market is much more lucrative, its usually from middle to high earners, and yet they still spend less than me over a season, because they only come once or twice.
If demand stays high (ie we remain succesful) then I expect the number of season tickets available to slowly reduce in number to accomodate more of these day trippers, they are simply worth a lot more to the club than I am.
When there was talk of £5 matc tickets with our "loyalty" being rewarded after all these years of crap, I laughed at the suggestion. There is only 1 model in football finance regading succes, the more success you have, the more you end up paying. The club (rightly) want those attending to maximise the revenue, and that I'm afraid will not come from long term supporters that have been the bed rock of the club in the shit times.